Senior Manager, Digital M&A Strategy

The Role

ServiceNows Digital Experience Strategy team operates at the intersection of product strategy and marketing -- where you define what gets built and why. This is pure product strategy: vision direction and strategic thinking that shapes digital experiences for a global enterprise AI leader.

ServiceNow launches new products constantly and acquires strategic companies regularly. This role owns two pillars: establishing how product launches reach buyers across our digital ecosystem and building the playbook for integrating acquired companies digital presence.

You write the strategy and requirements that guide how Product Marketing UX Engineering and M&A teams execute. You sit between product marketing and technologytranslating strategic decisions into clear direction. You build organizational muscle around launch and integration discipline through frameworks and playbooks.

Key Responsibilities

M&A Digital Integration (80%)

• The role is foundational the playbooks governance and operating rhythms you build become how ServiceNow integrates every company it buys.
• Drive M&A digital integration and marketing technology consolidation unifying disparate properties into a single ecosystem
• Partner with teams to assess operational readiness and execution risk: systems landscape team capacity process maturity and the cost and timeline to remediate what you find
• Develop the digital strategy for post-acquisition (login/portal integration rebranding tech stack decisions customer community migration portfolio positioning site presence)
• Create decision frameworks for integration trade-offs: Which assets stay separate Which consolidate How do we migrate customers without friction
• Establish integration priorities and sequencing with M&A Product and Legal teams
• Partner on marketing technology decisionsconsolidating lead management CRM integration analytics stacks
• Create clarity in terms of sequencing priorities trade-offs and the escalations that keep workstreams unblocked
• Write requirements and direct Product Managers and teams responsible for execution

Launches (20%)

• Define horizontal launch strategytransform how we showcase launches across our digital ecosystem establishing what gets featured how its presented and what doesnt make the cut
• Create reusable launch playbooks that enable consistent high-quality execution without reinventing each cycle
• Define decision criteria for launch prominence and content refresh sequencing
• Guide Product Marketing on what to showcase how to present it and where it belongs in the buyer journey
• Use analytics and engagement metrics to validate strategy and refine execution

Qualifications :

Required Qualifications

• 7 years of experience in product management consulting product strategy or digital experience strategy (Consulting backgrounds are welcome with a subsequent operating role)
• Track record of M&A integration experience with ownership of integrations -- you built the plan (for consolidation decisions product integrations technical trade-offs) ran the cadence and held stakeholders accountable
• Strong operational judgment and ability to move between strategy and execution
• Experience with product launches and leading major digital initiatives from strategy through execution
• Strong stakeholder managementability to influence senior leaders and drive alignment across product marketing and engineering
• Comfortable managing multiple concurrent integrations and launches at different stages
• Data-driven approach to strategy validation using analytics research and metrics
• Technical literacycomfort discussing API architecture data migration login/auth consolidation deprecation trade-offs

Preferred Qualifications

• UX experience or design sensibility
• Experience applying AI tools to work
• Experience leading digital transformation or rebranding initiatives
• Familiarity with marketing technology stacks and lead management systems

For positions in this location we offer a base pay of $155400 - $272000 plus equity (when applicable) variable/incentive compensation and benefits.  Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.  Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location.  We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs.  

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity  veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time