Senior Manager, Brand Communications

Mark Anthony Group is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers in 1972 weve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands includingWhite Claw Hard Seltzer Mikes Hard Lemonade MXD Cayman Jack and Long Drink.

The Senior Manager Brand Communications is responsible for overseeing all inbound and outbound communications across a portfolio of brands. This includes organic social media influencer strategy community management consumer care and earned media as well as providing on-going thought leadership in the space.

This role develops and leads communication strategies that strengthen brand relevance cultural connection and consumer engagement working closely with brand marketing social media legal and agency partners. The Senior Manager Consumer Communications is highly collaborative entrepreneurial and executes with excellence while actively contributing to team culture and development.

Accountabilities:

• Own and oversee all inbound and outbound communications across assigned brands including organic social influencer community management consumer care and earned media.
• Develop and execute social and communications strategies that align to broader brand and business priorities.
• Drive startâtoâfinish accountability for communications initiativesfrom strategy and briefing through execution optimization and performance reporting.
• Lead influencer strategy and activation partnering with agencies and internal teams (without direct contract management).
• Oversee community management and consumer care standards ensuring timely onâbrand responses and clear reporting.
• Guide earned media and thoughtâleadership efforts in partnership with PR and communications stakeholders.
• Manage agency and partner relationships including briefing feedback performance oversight and budget stewardship.
• Track performance across social influencer and earned media using insights to optimize engagement and growth.
• Support brand act planning and execution ensuring communications are fully integrated and activated with excellence.
• Manage and develop two direct reports fostering a highâperforming collaborative team.

Key Metrics & Financial Targets:

• Volume & Sales
• Brand Health
• Earned media placements
• Earned impressions
• Influencer content engagement
• Organic social channel growth

Own: Cross Channel Communications Planning & Execution across earned media influencer organic social channels

Influence: Consumer Communications Shopper Marketing Media Planning Regional Marketing DCOE Brand Marketing

Veto: Social Media Content Influencer Partnerships Earned Media Opportunities

Critical Stakeholders & Relationships:

• Brand Marketing
• Consumer Communication/Media
• Global Marketing
• Regional Marketing Team
• Community Management
• Media
• Loyalty/Rewards Programming

Qualifications Education & Experience:

• Bachelors Degree & minimum of 7 years of relevant Communications experience preferably within Alc/Bev or CPG.
• Experience working in a fast-moving explosive-growth global brand.

Skills Needed To Be Successful:

• Strong leadership skills and ability to take full ownership of program workstreams from start to finish
• Collaborative team player who works effectively across various business stakeholders

Compensation:

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions location. The final agreed upon wage may vary based on the job-related knowledge skills and experience of the individual.

• Competitive annual salary $114000 - $137000 in Chicago IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave paid sick time and holidays
• Extensive opportunities for training development and career growth

At Mark Anthony we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.â

Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.ââ

Required Experience:

Senior Manager