Senior Growth Marketing Manager

Noom is on a mission to help people live better longer. Were a consumer-led digital health company connecting people to content coaching community and clinicians to build lasting habits and live healthier lives. Were a high-growth organization powered by science technology and world-class talent. When you join Noom on any team youll see the impact of your work on the world.

Our Growth Marketing Team

Nooms Growth Marketing team helps introduce millions of people to products that support healthier longer lives. We combine creative thinking rigorous measurement and rapid experimentation to efficiently acquire customers and unlock new opportunities for growth. We work closely with teams across Noom to translate customer insights into high-performing campaigns and experiences.

About the Role

Were looking for a Senior Growth Marketing Manager to own and scale Nooms paid social program. This is a highly visible hands-on role for an experienced performance marketer who can independently set strategy manage significant media investment and make data-driven decisions based on metrics such as LTV CAC and incrementality. Youll optimize established channels while also building paid social strategies for new Noom products and audiences.

Youll have meaningful ownership over a growing area of Nooms portfolio partnering closely with Creative Growth Product and Analytics and regularly communicating performance insights and recommendations to senior and C-suite leaders.

What Youll Do

• Own paid social strategy execution optimization and budget allocation across Meta Pinterest Snapchat and Reddit managing more than $100K in monthly spend.
• Improve customer acquisition and LTV-to-CAC performance through structured experimentation measurement and channel optimization.
• Identify opportunities to scale existing channels and test new platforms audiences creative approaches and campaign structures.
• Build paid social strategies for new Noom products and translate business objectives into actionable acquisition plans.
• Partner with Creative Growth Product and Analytics to improve campaign performance across the full customer journey.
• Communicate insights and recommendations to senior leaders while independently driving cross-functional workstreams forward.

What Were Looking For

• Deep hands-on paid social experience within a direct-to-consumer ecommerce or similarly performance-focused business.
• Advanced knowledge of Meta and experience with additional platforms such as Pinterest Snapchat Reddit Youtube and TikTok.
• Strong command of direct-response marketing including CAC LTV conversion incrementality and performance optimization.
• Experience managing meaningful media budgets and using approaches such as marketing mix modeling or multi-touch attribution to inform investment decisions.
• A proactive independent operator who can set direction anticipate next steps and effectively partner across the organization.
• A confident communicator who can translate complex performance insights for senior and C-suite leaders with some experience managing or mentoring others.

What Makes This Job Amazing

• Own a critical growth channel. Youll have end-to-end ownership of Nooms paid social strategy investment and performance.
• Make a visible business impact. Your work will directly influence customer acquisition growth efficiency and the success of Nooms expanding product portfolio.
• Build what comes next. Youll scale established channels while creating paid social strategies for new products and audiences.
• Shape the program. Youll have the autonomy and senior-level exposure to define and implement your vision for paid social.

What Youll Earn and Enjoy

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays generous time off Summer Fridays and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family including a premium-free plan option alongside dental vision and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards a performance-based bonus and exclusive access to Nooms products so you can grow with us win with us and enjoy what we build.

The base salary range for this position is $134000$175000. Actual compensation is determined by job-related factors including experience skills qualifications and location.

This role is eligible for our NYC or Princeton office locations operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better longer. We combine personalized medication with the science of behavior change and psychology to help people build lasting habits and live longer healthier lives. With nationally-recognized holistic programs spanning weight diabetes prevention GLP-1 support menopause longevity and more we serve millions through health plans employers and direct-to-consumer offerings. As a trailblazer in the world of health and wellness Noom makes healthy living easy fun and deeply rewarding.

Were more than a health tech companywere a movement. This belief extends to our culture: we empower our people to think big act boldly and take pride in their contributions to shaping the future of health. Weve been named one of the Best Places to Work by Inc. Fortune Glassdoor and Quartzincluding honors for technology and diversity.

Join us in shaping the future of health. Youll be part of a passionate mission-driven team working to make the world a healthier placeone habit at a time.

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