Senior Director, Growth Marketing

Crunchtime helps multi-unit restaurants operate every location like their best one. Trusted by 850 brands across 150000 locations worldwide Crunchtime connects the full operations management lifecycle across inventory management labor and scheduling kitchen management and operations execution in the industrys only complete AI-powered suite. Top operators including Jersey Mikes Five Guys Smoothie King Wingstop and Chilis rely on Crunchtime to achieve profitability and deliver great guest experiences every day in every store. To learn more visit .

Crunchtime helps multi-unit restaurants operate every location like their best one. Trusted by 850 brands across 150000 locations worldwide Crunchtime connects the full operations management lifecycle across inventory management labor and scheduling kitchen management and operations execution in the industrys only complete AI-powered suite. Top operators including Jersey Mikes Five Guys Smoothie King Wingstop and Chilis rely on Crunchtime to achieve profitability and deliver great guest experiences every day in every store. To learn more visit .

As we enter our next phase of growth were investing heavily in modernizing our marketing technology stack embracing AI and building a scalable data-driven demand generation engine.

Were looking for a strategic highly technical Senior Director of Demand Generation to build the next generation of B2B marketing at Crunchtime.

Youll lead our Demand Generation Marketing Operations and Digital Marketing teams and partner closely with Sales Revenue Ops Product Marketing Brand Marketing and executive leadership to modernize how we attract engage and convert prospects.

The ideal candidate is a revenue marketer with a technologists mindsetsomeone excited to leverage AI automation data and emerging technologies to fundamentally transform how marketing operates.

• Own the global demand generation strategy across inbound outbound digital and ABM
• Develop integrated campaigns that generate qualified pipeline and accelerate revenue growth.
• Establish measurement frameworks focused on pipeline creation CAC ROI and marketing contribution to revenue.
• Partner closely with Sales leadership to optimize lead management routing scoring and pipeline progression.

• Lead the overall digital marketing strategy across paid media SEO SEM website optimization and digital analytics ensuring alignment with business and revenue objectives.
• Establish the vision and roadmap for Crunchtimes website ensuring it serves as a high-performing demand generation and customer engagement platform.
• Continuously optimize digital experiences through testing personalization and behavioral insights.

• Develop and execute Crunchtimes marketing technology roadmap ensuring systems are scalable integrated and aligned with business objectives.
• Evaluate implement and optimize AI-powered marketing solutions across campaign creation personalization automation analytics and operational efficiency.
• Champion a culture of experimentation by continuously testing new AI capabilities and emerging technologies.

• Lead Marketing Operations ensuring best practices in automation attribution CRM integration reporting governance and data quality.
• Partner with Revenue Operations to create a seamless customer journey from first touch through closed revenue.
• Build dashboards and executive reporting that provide actionable business insights.

• Foster a culture of accountability innovation curiosity and continuous improvement.
• Develop team capabilities around AI marketing technology and modern growth strategies.

• 7-10 years of progressive B2B SaaS marketing experience including leadership of demand generation and marketing operations.
• 5 years experience managing multi-functional teams across demand generation marketing operations and digital marketing.
• Demonstrated success building marketing programs that generate measurable pipeline growth.
• Deep expertise with modern marketing technology platforms CRM systems marketing automation analytics and attribution.
• Hands-on experience evaluating and implementing AI technologies within marketing organizations.
• Strong analytical mindset with experience translating data into business decisions.
• Experience partnering closely with Sales and Revenue Operations.
• Excellent executive communication and cross-functional leadership skills.
• Ability to balance strategic thinking with operational execution.

• Experience marketing to enterprise restaurant hospitality retail or multi-unit operators.

Essential Physical & Mental Requirements

• Prolonged periods of sitting at a desk
• Prolonged periods of typing and working at a computer
• Ability to listen and speak over the phone or Zoom calls
• High level of mental concentration and focus

Other Responsibilities

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

Compensation Statement

The annual base compensation range for this position is $180000 - $200000. The reasonably estimated total cash compensation (base variable) range for this full-time position will be $207000 - $230000.

Actual compensation is based on factors unique to each candidate including but not limited to: job-related skills qualifications education experience and location. Crunchtime has a location-based compensation system so someone doing the same job in a different city might have a different pay range.

Accessibility Accommodation Statement

Crunchtime complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact.

Equal Employment Opportunity Statement

At Crunchtime we are an equal opportunity employer. We do not discriminate on the basis of race color religion sex sexual orientation gender identity or expression national origin age disability veteran status or any other characteristic.

We have an inclusive and diverse workplace where every team member is respected and valued. As a global software development company we believe that our diverse employee population enriches our work environment.

Join us in our mission to provide the best software solutions to the food industry. We encourage you to apply regardless of your background or experience; even if you dont meet all the qualifications because we believe unique experiences and perspectives make us a stronger team.