Senior Director, Client Marketing
Job Location:
Newton, MA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
We areseekinga strategic data-driven and brand-obsessed Senior Director Employee Engagement & Marketing to lead and elevate how we drive employee awareness enrollment and usage of employer-sponsored Bright Horizons benefits. This role leads B2B2C marketingpartnering with employers (B2B) while marketing directly to their employees (B2C) to increase benefit adoption.
You willbe responsible fordefining developing and implementing integrated marketing programs that generate measurable consumer awareness registrations and engagement across all Bright Horizons services. This leader will oversee new client launches and build scalable engagement strategies that drive client revenue by increasing employee opt-ins and ongoing utilization.
The Senior Director will set the vision for consumer-first marketing on behalf of our clients ensuring every employer partner has access to high-impact strategies and tools that effectively promote their Bright Horizons benefits.
This is a hybrid position requiring 3 days a week at our headquarters in Newton MA.
Bright Horizons is trusted by families and employers around the world for high-quality child care and early education back-up care and workplace education. We partner with some of the worlds best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Provide leadership as a key decision-maker and program strategist on the CMM/CMS team.
Develop a new client and new program launch strategy and processes that drive client growth.
Partner with Client Relations team and Clients to ensure best marketing practices and help growbenefitsregistration and use.
Establish scalable best practices for client marketing requests to expand growth opportunities across the team.
Create and manage a marketing calendar integrating inbound and outbound efforts to delivera consistent impactful client and employee experience.
Drive employee opt-ins with actionable plans that clearly articulate benefit value to clients employees and internal teams.
Develop and lead an engaging events strategy ensuring events drive employee engagement consumer awareness and measurable results.
Optimizebenefitsfair materials event processes and delivery for enhanced performance.
Collaborate across the marketing organization to continuously improve and innovate.
Lead mentor and develop a high-performing team to deliver exceptional marketing results.
Minimum Qualifications
Bachelors Degree is.
10 years of marketing leadership in client marketing sales enablement business development or partnerships.
Preferred Qualifications
Experience managing strategy budgets execution and outcomes for launches conferences and events.
Proven ability to design and execute integrated marketing programs that drive awareness and scale growth.
Comfortoperatingin a fast-paced environment with multiple moving parts and cross-functional collaboration.
Proficiencywith marketing technology tools that support team success.
Strong relationship-building skills with internal and external partners to elevate campaign impact.
Demonstrated success crafting compelling consumer-focused campaigns that clearly communicate value to employees.
At this time Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.
Compensation:
The annual salary for this position is between $148000-$169000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience education and training certifications geography and other relevant business or organizational factors.
Benefits:
Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:
- Medical dental and vision insurance
- Paid vacation sick holiday and parental bonding leave
- 401(k) retirement plan
- Long-term and short-term disability insurance
- Life insurance
- Money-saving discounts and financial planning tools
- Tuition assistance and education coaching
- Caregiving support and resources for the children and adults in your family
- Learn more at at Bright Horizons:
At Bright Horizons youre more than your job title youre the difference. Whether youre nurturing a childs first steps or supporting the systems behind the scenes your work creates real impact. Were a community that celebrates individuality invests in your growth and supports your whole self. Because when you thrive so do the children families and clients we serve. Join us and help build a brighter future for yourself and for others.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk at or . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Required Experience:
Exec
About Company
Look to us for innovative child care & early education for families, solutions for employers, benefits for employees…all trusted by families and employers for more than 30 years.
