Senior Data Analyst

The Senior Data Analyst role supports the design delivery and optimization of one of Acxioms financial services clients customer and digital data products with a focus on customer data platforms marketing data lake and personalization enablement. The role partners closely with product marketing technology vendors and data governance teams for remapping data management and modernization purpose.

Key Responsibilities

• Partner with product managers to define product KPIs success metrics and analytical requirements across customer and digital products
• Support the modernization of clients marketing data lake as the enterprise data foundation for customer and marketing insights
• Design and maintain entity-based data models for the marketing data lake
• Apply medallion architecture principles (bronze silver gold) to marketing data lake design
• Support analytics personalization customer acquisition and lifecycle-marketing strategies
• Experience with audience segmentation campaign targeting suppression and eligibility rules
• Experience supporting identity graph and third-party identity providers (e.g. LiveRamp Acxiom )
• Ensure alignment between enterprise data lake entities and Adobe RTCDP profile and event schemas
• Collaborate with engineering and data platform teams to define data ingestion data remapping transformation and modeling requirements
• Document data definitions business rules and assumptions in alignment with clients data governance standards
• Apply consent privacy and data usage controls across all analytics journey and activation use cases
• Support audit regulatory and risk-management inquiries with traceable and explainable data flows
• Proactively identify data quality lineage or control gaps and recommend remediation actions

Required Qualifications

• Bachelors degree in analytics information systems computer science economics or related field
• 3 5 years of experience in product analytics marketing data lake or customer data platforms
• Strong experience in data modeling (conceptual logical and physical)
• Strong ability to translate product and business needs into data and analytics requirements

• Excellent communication skills with technical and non-technical stakeholders

Preferred Qualifications

• Experience in financial services or other highly regulated environments
• Familiarity with identity resolution and customer identity graphs
• Knowledge of data governance frameworks data lineage metadata management
• Experience supporting personalization segmentation and marketing measurement use cases
• Knowledge of data governance frameworks data lineage and metadata management
• Exposure to personalization decisioning and next-best-action analytics

Nice to Haves

• Hands-on experience working with Acxiom data products and identity solution including:
  • Acxiom Real ID
  • AbiliTec identity graph
  • Data Onboarding and enrichment datasets
  • Prospect and look-alike modeling datasets
  • Advanced SQL skills and experience working with large complex dataset
  • Experience integrating Acxiom data feeds into enterprise marketing platform such as CDP Marketing Data Lake Campaign Management Systems and Digital advertising platforms

Core Competencies

Product-oriented analytical mindset

Strong data modeling and documentation discipline

Understanding of customer identity marketing and journey data

Attention to data quality controls and compliance

Ability to influence product and roadmap decisions through insights

We believe in building an awesome workplace where associates feel engaged and want to come to work every single day. Its important to Acxiom that we invest in our culture and promote a healthy work-life balance even when our associates are at work.

Primary Location City/State:

Additional Locations (if applicable):

Acxiom is an equal opportunity employer including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado California Connecticut Maryland NevadaNew Jersey New York City Ohio Rhode Island and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact.