Senior Lead, Marketing Experience Optimization
Job Location:
Chicago, IL - USA
Yearly Salary:
Posted on:
Vacancies:
Job Summary
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Team Overview
The team sits within the Marketing function and is responsible for managing digital experiences across both B2B and consumer audiences primarily supporting U.S.-based websites and content. The team consists of writers testing specialists and a user researcher all focused on optimizing performance and improving user engagement. This role reports to Manager of Consumer Insights and Experience. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.Role Overview and Core Responsibilities
- Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approx. 90% B2B 10% consumer)
- Analyze digital performance data and identify opportunities for improvement across web experiences
- Design execute and manage A/B tests and optimization initiatives to enhance user engagement and conversion
- Translate insights into actionable recommendations and implement improvements across digital platforms
- Continuously monitor performance metrics and refine strategies based on results
- Partner with cross-functional teams including marketing content and analytics to align on optimization strategies
- Support ongoing testing cycles (analyze propose activate measure iterate)
- Contribute to improving overall digital experience across U.S. websites and marketing channels
Required Knowledge and Experiences
- Google Analytics (web analytics and performance tracking)
- PathFactory (content engagement and experience platform)
- Demandbase (B2B marketing and account-based marketing platform)
- Salesforce (CRM Customer Relationship Management)
Required Knowledge & Experiences
- Experience in B2B digital marketing and experience optimization
- Strong understanding of website performance metrics and optimization strategies
- Hands-on experience using marketing technology platforms for performance analysis and testing
- Proven ability to execute and manage optimization cycles from analysis through implementation
- Experience working with cross-functional marketing and digital teams
- Bachelors degree or equivalent experience in Marketing Business or a related field
Were also looking for the preferred skills below. Whether you are proficient or could use some brushing up were happy to support your career development and growth in:
- Experience with additional testing or analytics tools (e.g. Hotjar or similar platforms)
- Exposure to marketing automation platforms such as Eloqua
Benefits that support every part of your life:
At TransUnion we design benefits to help youfeel well do well and plan wellfrom day one.
For Your Health: Enjoyday-one eligibilityfor medical dental and vision coverage plus supplemental plan options. Spousal domestic partner and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.
For Your Protection: Weve got your back withcompanypaid basic life and AD&D optionalvoluntary life and AD&Dfor you and your family andshort and longterm disability. You can also opt into alegal planpet insurance andtravel accident coverage.
For Your Family: Fromadoption assistance and fertility planning coveragetocaregiver support were here for every chapter. AccessDependent Care FSA for possibility of an employer match a andup to 12 weeks of paid parental leavewith eligibility for a thoughtful gradual return.
For Your Future: Build toward whats next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resourcescareer coaching and optionallongterm care insuranceto plan confidently.
For You: Grow and recharge withtuition reimbursementflexible time off for exempt employees or paid time off for nonexempt employees up to 12 paid holidays per year commuter benefits employeediscountscharitable gift matching andpaid volunteer time off plus corporate volunteer events that make it easy to give back.
For Your Wellness: Access24/7 supportincluding professionaltherapycoaching and emotional wellbeing programs alongside guided meditation and resources that supportphysical mental social and financial wellness.
We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law. Additionally in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans Readjustment Assistance Act of 1974 TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnions Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting .
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.
TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.
Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Companys reputation are also essential expectations of this position.
Pay Scale Information:
The U.S. base salary range for this position is $82700.00 - $120000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion actual compensation is based on careful consideration of additional factors such as (but not limited to) an individuals education training work experience job-related skill set location and industry knowledge as well as the scope and responsibilities of the position and market considerations. Regular fulltime non-sales positions may be eligible to participate in TransUnions annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.TransUnion Overview:
At TransUnion we encourage and are committed to creating a real positive impact and shared sense of purpose within our Workforce for Good which empowers our people to grow innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the drivers seat of their professional development while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; thats why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.
Be a part of our Workforce for Good youll work with great people pioneering products and cutting-edge technology.
TransUnions Internal Job Title:
Sr Consultant Business ProcessesCompany:
TransUnion LLCRequired Experience:
Senior IC
About Company
Company Overview TransUnion is a leading global risk and information solutions provider. Our mission is to help people worldwide access opportunities that lead to a higher quality of life. We accomplish this by delivering solutions that help organizations optimize their risk-based dec ... View more
