Senior Brand Manager, Innovation

The Senior Brand Manager Innovation leads cross-functional teams to develop and commercialize new products that address evolving consumer needs build a multi-year pipeline of growth initiatives and support the companys sustainability goals. As part of the Reynolds Cooking & Kitchen Essentials team at headquarters in Lake Forest IL this role applies strategic thinking consumer insights and creativity to shape the future portfolio and drive profitable sustainable growth in a highly collaborative environment.

This role is hybrid Tuesday through Thursday.

You Will Have the Opportunity to Make Great Things Happen!

Business Strategy & Growth

• Develop and execute comprehensive business strategies that drive profitable growth across the assigned portfolio.
• Develop annual and long-range business plans that support revenue growth profitability and market share objectives.
• Monitor market trends competitive activity and category performance to identify opportunities and mitigate business risks.
• Monitor portfolio performance and recommend actions to maximize profitability and long-term growth.
• Manage multiple strategic initiatives while ensuring alignment with organizational priorities.

Brand & Portfolio Management

• Lead brand and private label portfolio management including innovation pricing commercialization and lifecycle management.
• Manage pricing strategy price-pack architecture promotional investments and portfolio optimization.
• Translate consumer shopper and market insights into actionable business strategies and growth opportunities.
• Analyze financial performance market trends retailer data and consumer insights to drive business decisions.

Innovation & Commercialization

• Lead innovation pipeline development including concept evaluation commercialization launch planning and post-launch analysis.
• Lead cross-functional teams to successfully commercialize new products and execute strategic initiatives.
• Develop compelling business cases supporting new product launches investments and strategic initiatives.
• Partner with Consumer Insights R&D Operations Supply Chain Finance and Sales throughout product development and commercialization.

Financial & Business Performance

• Manage business performance through ownership of the P&L financial forecasting pricing strategy and investment decisions.
• Present business performance strategic recommendations and growth initiatives to senior leadership.
• Prepare executive presentations and communicate business performance risks opportunities and strategic recommendations.

Customer & Cross-Functional Partnership

• Partner with Sales Customer Marketing and Category Management to develop customer-focused growth strategies.
• Collaborate with Customer Marketing and Category Management to translate brand strategies into customer-specific selling stories and activation plans.
• Build strong partnerships across Sales Finance Operations R&D Customer Marketing and Category Management.

Marketing Effectiveness & Continuous Improvement

• Support continuous improvement initiatives that strengthen marketing capabilities business processes and commercial execution.
• Drive continuous improvement in marketing effectiveness portfolio management and commercial execution.
• Perform other duties as assigned.

You Will Love It Here If

• You listen learn and evolve
• You thrive in a fast-paced environment
• You put safety first always
• You are passionate about collaboration teamwork and achieving shared goals
• You believe in treating all people with respect operating ethically and growing a diverse equitable and inclusive workplace
• You are committed to improving our impact on local communities and creating positive experiences

Education/Experience

Required

• Bachelors degree in Marketing Business or related field.
• 8 years of progressive marketing experience in the CPG industry.
• 35 years of experience with market research innovation and new product development.

Preferred

• MBA or other advanced degree strongly preferred.
• Experience leading innovation and product commercialization initiatives.

Knowledge/Skills/Abilities

Competencies

• Intellectual Curiosity: Proactively explores consumer needs category trends and emerging opportunities to identify new avenues for innovation.
• Problem Solving: Uses research data and sound judgment to resolve complex issues and advance innovation projects.
• Entrepreneurship: Takes ownership of opportunities and turns ideas into actionable business cases and commercialized products.
• Customer Centricity: Places consumer and customer needs at the center of product definition portfolio choices and launch strategies.
• Growth Mindset: Seeks feedback learns from results and adapts approaches to strengthen innovation outcomes.
• Continuous Improvement: Identifies and implements better ways to manage projects collaborate and execute the innovation process.

Want to know more Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

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No unsolicited recruiter or agency inquiries please.

RCP affords equal employment opportunities to applicants without regard to race color religion age disability status sex marital status protected veteran status pregnancy national origin genetics genetic information parental status or any other characteristic protected by federal state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.