Senior Associate, Paid Search
New York City, NY - USA
Job Summary
Agency:
UMJob Function:
MediaJob Subfunction:
Performance MediaJob Description:
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients leveraging our unique capabilities in optimization analytics AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind Reprise P3 and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms actionable growth in e-commerce and creating curated marketplaces specific to each clients function and needs. The company has more than 6000 employees operating in more than 60 countries. Learn more at
Position Overview
Who you are: Youre a dynamic paid search expert who is ready to challenge digital norms in a fast-paced and fun environment. Passionate and driven you excel at developing optimizing and communicating best-in-class digital strategies across paid search and enjoy bringing campaigns to life for your clients. Youre excited to take the next step in your media career at an agency which values fresh ideas and creative thinking.
Responsibilities
- Mentor/coach junior team members on pacing optimization and campaign development as needed
- Developing optimizing and maintaining paid search campaigns for clients
- Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights
- Familiarity with 3rd-party tracking vendors
- Developing executing and testing across campaign variables that create client-specific insight and feed future successions of testing
- Supporting the team leadership and contribute to higher-level strategic initiatives.
- Responsible for leading status meetings with vendors including proactive optimization efforts and leading all troubleshooting comms (e.g. makegoods QA/tracking etc.) under coaching of manager
- Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
Required Skills and Experience
- Extensive knowledge of Microsoft Excel
- Process oriented with the ability to juggle many tasks at one time. Time management skills are critical
- Excellent writing and communication skills Excellent quantitative and qualitative analysis skills
- Strong working understanding of the SEM industry including major players and supporting technology (bid management tools (SA360 Marin/Kenshoo) AdWords and Microsoft Ads)
- Ability to effectively communicate processes and tactics to clients peers and junior members of search team
- Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
- Firm grasp of how to test marketing tactics and achieve performance metrics
- Expert ability in keyword research ad copywriting landing page optimization and bid management
Desired Skills and Experience
- Ample experience in SEM/PPC experience preferably with agencies including experience in social media web analytics and SEO a big plus
- Experience working on enterprise level PPC accounts with large budgets preferred
- Technical background a plus (conversion tagging FTP HTML etc.)
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage 401(k) plans flex spending life insurance disability employee discount program employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position market considerations budgetary considerations tenure and standing with the Company (applicable to current employees) as well as the employees/applicants skill set level of experience and qualifications.
Employment Transparency
It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race color ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information veteran status disability or any other basis prohibited by applicable federal state or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws if you have a disability and would like to request an accommodation to apply for a position please email .
$70000 -$75000
Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.
Required Experience:
Senior IC