Senior Associate, Analytics

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

Below is the Job Description for Senior Analyst Analytics. Please copy below and add this to your Jobvite Requisition:

About WPP Media

About EssenceMediacom: A Leading WPP Media Brand

This role is within EssenceMediacom a leading brand within WPP Media where you will be instrumental in driving breakthroughs for the worlds best brands through data-driven media and creative strategies.

Role Summary & Impact

The Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in data management and data visualization quantitative data analysis problem solving statistical modeling and the ability to develop/analyze business cases. Strong ability to design customize and maintain platforms for contract management business intelligence and user access. Excellent oral and written communication skills client focus and the ability to support and enable teamwork self-motivated and able to operate independently with limited guidance and direction.

• Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.
• Deliver projects independently but proactively communicates project progress issues and deliverables to Manager and Director.
• Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.
• Conduct client calls and bring in extended team members when necessary.
• Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of clients business objectives.
• Develop creative and media strategies in collaboration with other departments.
• Develop measurement plans and reports that are relevant to the clients business and their creative/media testing.
• Research industry trends and facts sharing expertise to team.
• Understand budget allocation process for media and fees across media platforms.

Skills and Experience

• Bachelors degree in Marketing Advertising Economics Computer Science Information Systems Business Analytics or related field. OR equivalent professional work experience
• 2 - 4 years relevant media work experience; digital media experience required
• Strong analytical abilities and quantitative skills
• Advanced Excel skills including pivot tables VLOOKUP building charts and graphs etc.
• Experience with Google Analytics Adobe Analytics and other web analytics tools
• Knowledge of ad server technology mainly Google Campaign Manager
• Python R and SQL experience a plus
• Experience with Tableau and PowerBI is helpful
• Knowledge of media industry research tools like MRI Nielsen Net Ratings Ad Relevance Pathmatics and Forrester
• Strong understanding of media metrics (e.g. buying models CPV VCR GRP) and Quantitative business measures
• Must be able to lead day to day activity on large analytical projects
• Demonstrated critical thinking and problem-solving abilities
• Program Experience: SQL Excel Data visualization tool

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP benefits may vary by office/country.

Please read our Privacy Notice ( for more information on how we process the information you provide.

Please read our Privacy Noticefor more information on how we process the information you provide.