Senior Analyst Marketing Insights (Hybrid Durham, NC)
Durham, NC - USA
Job Summary
About the Role:
You will support data-driven decision-making by analyzing data. This data includes business public and open source data. You will resolve data quality and integrity issues. You will create accurate and insightful reports. You will develop dashboards and visualizations to share with our organization. You will support research projects and Marketing Operations and provide insights to our decision-makers. You will report to the Senior Manager - Marketing Intelligence & Insights and use a hybrid work schedule with 2 days a week in our Durham office.
You Will:
- Gather clean and analyze data to identify trends patterns and produce applicable insights.
- Define Segmentation models across our propositions programs and audiences.
- Perform regular data audits to ensure confidence in a single source of truth.
- Develop data modeling and data appending from multiple sources to provide a deeper understanding and personalizations.
- Help identify status or membership type changes for members or students.
- Establish and implement best practice and roll out training relating to Data sharing requests to ensure compliance with laws and regulations.
- Design dashboards and reports that track performance using relevant tools (e.g. Tableau Power BI Qlik).
- Use data visualization to present complex data.
- Deliver new ways of applying technology and automation in reporting.
- Provide support to Marketing operations to ensure their data sources are reliable and promote automation and streamlined customer journeys.
You Have:
- Bachelors degree in Business Computer Science Data Science Statistics or a related field.
- 3 years of experience building dashboards and delivery insights to business teams
- Experience using Python and Power BI for advanced modeling
- Experience with SQL
How We Support You:
We provide flexibility to help you achieve a good work-life balance. Youll be part of a global diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace including healthcare retirement paid time-off parental leave an employee assistance program. We provide resources that support your mental health and evolve our offerings to meet your needs. We care about our employees welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us:
At The Association a Great Place to Work-Certified company we are transforming the accounting and finance profession. We are future-focused empowering the worlds most accomplished accountants to stay relevant meet todays demands and prepare for tomorrows challenges through quality education resources and training.
Learn more about The Association on LinkedIn and our Career Site.
#LI-Hybrid #GreatPlacetoWork #SEJ-1
We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.
The Annual Salary Range for this role is: $61000 - $87000
Please note this is a standard range and exact compensation may vary based on experience and location. If youd like to understand more on the salary range please contact the recruiter listed on this posting.
If youre interested in this role please apply before 30 June
While this role can work remotely in the US please note that we are unable to employ individuals in the state of California.
Required Experience:
Senior IC
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