Senior Analyst, AnalyticsInsights

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About the Job:

As a Senior Analyst Analytics/Insights you will drive business growth through data-driven insights designing and delivering actionable dashboards reports and analytics solutions. You will collaborate with cross-functional teams media partners and stakeholders to plan execute and evaluate marketing initiatives leveraging expertise in data analysis visualization and mining techniques. Utilizing Excel data visualization tools and other technologies you will uncover trends optimize performance and inform strategic decisions across media delivery website analytics social media and Customer Relationship Marketing (CRM).

A Day in the Life:

• Extract validate and interpret data from multiple marketing and database platforms ensuring data quality and hygiene.
• Leverage web and media analytic tools (Google Analytics Adobe DCM) customer databases social listening tools and research platforms to collect and summarize data.
• Build automated dashboards (PowerBI Tableau) and PowerPoint reports using summarized data sets communicating insights effectively.
• Design implement and validate media (UTM) and website (GTM) tags for accurate tracking and measurement.
• Derive key findings from analyzing diverse data sources and communicate results orally or in writing collaborating with senior analytics staff.
• Interpret measurement plans integrating KPIs and benchmarks into dashboards and reports to inform business decisions

What you will need:

• Bachelors degree in Marketing Media Statistics Finance Mathematics Accounting or Computer Science with coursework in Marketing Media and Data Analytics.
• 1 year of experience in marketing analytics or related fields with advanced skills in Excel intermediate-to-advanced PowerPoint skills and experience with programming languages (R SAS SPSS SQL).
• Experience with digital analytics tools (Google Analytics Adobe Webtrends Google Tag Manager) and competency in dashboarding (Tableau PowerBI Google Data Studio Datorama).
• Ability to summarize disparate datasets leveraging various platforms (Excel Tableau PPT SQL) and proficiency in website and media (UTM) tagging.
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches with adaptability to changing business needs and fast-paced environments.
• Ability to bridge technical expertise with business understanding driving informed decision-making and strategic insights.

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.

$85-$115k

To the extent permissible by local law Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager.

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