Regional Sales Manager

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT

Shelf/Distribution: Executes distribution on priority packages in-line with Channel Strategy recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mix

Price: Sells Red Bulls recommended price program by utilizing best practices and available tools. Customizes presentations to better appeal to customers needs. Recommends key accounts prices aligned with national RBNA standards and target price ranges

Promotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customers needs. Ensures all promotions are accompanied by effective POS and incremental displays

Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective permanent merchandising. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with Channel Strategy guidelines

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Establishes Wiring Model that ensures communication with all regional chain decision makers

Routinely engages in activities to build partnerships and wire at the regional/division/banner level at assigned chains

Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the country

BUDGETS/ANNUAL PLANNING

Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility

Manages T&E spending to assigned budget

BUSINESS ANALYSIS

Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions

Works with Category Management Team to evaluate ROI with regards to pay-for-space agreements and communicates key learnings to Channel Lead

Drives post-promotion analysis in conjunction with Category following all programs to evaluate promotional effectiveness

Pursues business relationships that result in Red Bull obtaining relevant retailer scan data basket analysis data etc. that drives future strategy and better understanding of consumer purchase patterns

Analyses thoroughly their business/customers sales to define priorities and focus

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to update internal and external stakeholders on business channel competition opportunities etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Provides Energy Insights that drive change in promotion price distribution or merchandising practices

Routinely engages in activities to build relationships and wire key accounts beyond buyer level

COMMUNICATION & TEAM WORK

Uses appropriate communication processes to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chains

Routinely visits DPs to ensure personal contact and open lines of communication

Maintains open communication with relevant Region & DP personnel to ensure effective program implementation

Qualifications :

• Minimum 4 years Sales and Key Account experience with a strong track record of success preferably in beverage CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
• Should have experience in chains across multiple channels (grocery and/or convenience preferred)
• Strong analytical skills and experience using internal and external data sources Excellent communication and active listening skills
• Strong negotiation skills
• Innovative solution-oriented mindset
• Self-motivated and able to work independently
• Must be extremely proficient in Microsoft Excel and PowerPoint

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92000 - $138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time