Regional Marketing Manager

Atlantic Pacific Companies is a dynamic industry leader with a growing and diverse portfolio of properties throughout Florida Georgia Texas California North Carolina and Washington D.C.

We are looking for passionate people who enjoy challenges and helping others. Does this sound like you Join us!

Are you a dynamic marketing professional with a passion for real estate and a knack for driving occupancy Were seeking an experienced and creative Regional Marketing Manager to lead strategic marketing efforts for our Market-Rate Housing portfolio across the Texas market. This is a high-impact opportunity to support communities that matter blending compliance-driven strategies with creative execution to boost occupancy and visibility.

Position Type: Full-Time Up to 80% Travel

Location: Dallas TX (Road Warrior role with frequent travel and regular overnight stays across multiple cities throughout Texas.)

Job Description

The Regional Marketing Manager will be responsible for providing and coordinating administrative and technical support. This position will also manage the companys digital presence with a focus on reputation management social media and digital advertising to help achieve optimal leasing and financial performance for their assigned region.

Responsibilities include but are not limited to:

• Manage company social media profiles by developing and posting content monitoring responses and interacting appropriately. Enhance existing social media programs by developing toolkits best practices and other items to assist in associate participation; Prepare internal social media performance reports including data from Google Facebook Insights and analytics.
• Manage reputation dashboard and work with onsite teams to monitor and address customer reviews on search engine and social media websites such as property websites Google Reviews Yelp Facebook Twitter etc.; Prepare monthly review reporting to analyze reviews by type region and community.
• Design implement and manage internal campaigns to promote solicitation of the property
• Oversee digital advertising campaign management & reporting including but not limited to: retargeting SEM and PPC.
• Audit property website content; Review SEO quality and performance; Makes recommendations and edits as needed.
• Assist in the acquisition and management take-over of new properties by providing branded marketing and collateral materials setting up contracts with advertisers and other marketing vendors and working with on-site leasing teams to review the Companys policies procedures and practices related to marketing and advertising.
• Promote local search and search engine optimization through set-up management and maintenance of local listings such as Google My Business.
• Understand and promote new product offerings from advertising vendors and third-party partners.
• Work in conjunction with senior management to identify KPIs and develop standardized reporting.
• Oversee new product/program rollouts and implementation; Review creation of marketing collateral including ads flyers banners and direct mail pieces.
• Assist in managing corporate website and property websites.
• Manage create and distribute monthly corporate and marketing newsletters.
• Perform all other projects assigned by the Director of Marketing.
• Local and out of state travel may be required when necessary.

Requirements:

• 3 years of marketing experience in multifamily housing with proven success in market-rate communities.
• Bilingual in English and Spanish strongly preferred.
• Knowledge of Google Analytics SEO SEM PPC Online Reputation Management required.
• Strategic organized and time-focused.
• Able to work well under pressure and adhere to strict deadlines.
• Proficient in computer software including but not limited to Microsoft Office (Excel Word and Outlook) Adobe Acrobat Yardi/One site Yext.
• Strong understanding of social media management and advertising.

Company Perks:

• Competitive Salary & Bonuses $$$
• 100% Employer-Provided Health Insurance Life Insurance and Long Term Disability
• Dental and Vision Insurance
• Flexible Spending Accounts
• Paid Time-Off/Holidays
• 401(k) Retirement Plan
• Employee Referral Program
• Employee Assistance Program
• Employee Discounts Program

For more information please visit Our Website

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Atlantic Pacific Companies is a drug-free workplace.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.

Disclaimer: The tasks and responsibilities listed are not the only ones applicable to the positions

Required Experience:

Manager