Public Awareness Communications Specialist
Denver, CO - USA
Job Summary
- Department Information
Please note: This recruitment may be used to fill multiple vacancies.
This position is open to current Colorado residents only.
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- Description of Job
- Hybrid with two days per week in the office.Schedule: 8-5 some weekend or evening work for occasional (rare) events
About this Unit:
The Office of Children Aging and Community Services (OCACS) Communications and Outreach unit exists to manage the communications and outreach efforts of the OCACS related to internal programs and divisions as well as external activities including but not limited to the supervision of 64 counties social/human services for compliance with Federal and State statutes and regulations recruitment and retention of foster and adoptive families and the promotion of the Child Abuse and Neglect Hotline 844-CO-4-Kids as well as child abuse prevention strategies.
About this Position:
In 2015 the Colorado Department of Human Services launched an ongoing public awareness campaign to engage all Coloradans in the prevention of child abuse and promote the new Colorado Child Abuse and Neglect Hotline 844-CO-4-Kids. The public awareness campaign called CO4Kids has grown to include the various ways Coloradans can get involved including fostering adopting and reporting child abuse and neglect. Under the direction of the OCACS communications manager this communications specialist is responsible for ongoing implementation of the hotline and child abuse prevention components of the CO4Kids public awareness campaign.
This position serves as a communications specialist coordinating with other communications staff within CDHS as well as with staff in OCACS.
This position reports to the OCACS communication manager who is responsible for leading and finalizing the OCACS communications strategy. This position works with the communications manager who ensures that the positions work and the work of contracted vendors is accurate consistent and aligned with the communications strategy.
This position is also an active member of the OCACS communications team responsible for collaborating with team members in brainstorming and problem-solving.
This position promotes a positive image of the CO4Kids campaign and OCACS by supporting media relations marketing campaigns and special events. This position develops content for a variety of communication channels including but not limited to social media websites newsletters and events.
Summary of Duties:Public Awareness Campaigns:
Under the direction of the Communications Manager and with support from the contracted marketing vendor this position provides the following:- Project coordinator for the Hotline and child abuse prevention portion of the CO4Kids campaign. Responsible for contributing to the overall teams (OCACS communication team and contracted vendor) brainstorming and implementation of ideas. Facilitates communication between OCACS communications and vendors coordinates logistics such as scheduling. Works directly with Colorado families and outside vendor(s) to share their stories through awareness videos as well as online narratives.
- Primary staff point of contact for the CO4Kids website. Responsibilities include responding to website inquiries approving submitted events and creating user accounts. Responsible for posting blog updates on the website and updates to Hotline and prevention information on the website.
- Write and update messaging and content for various audiences including but not limited to the general public and mandatory reporters of child abuse and neglect for a variety of purposes including but not limited to newsletters brochures websites toolkits talking points and social media. Writes first drafts of press releases related to the Hotline and prevention portions of the CO4Kids campaign.
- Project coordinator for Child Abuse Prevention Month press conference/partner event each April.
- Coordinator for Domestic Violence Awareness Month campaign each October.
- Responsible for implementing identified logistics and tracking implementation progress of contracted marketing vendor.
- Day-to-day management of the CO4Kids social media channels. Responsibilities include monitoring comments engagement with followers (liking and/or responding to comments) identifying and creating content for each channel and measuring social media metrics.
- Project coordinator for audience-specific communication mini campaigns to deliver key messages to targeted audiences such as mandatory reporters of child abuse and neglect.
- Attends community outreach events and fairs on child welfare-related topics including but not limited to child abuse and neglect reporting and prevention.
- Writes blog content on child welfare trends in Colorado as well as child abuse prevention-related topics. This position must have strong written communication skills and be able to leverage and develop new partnerships to efficiently and effectively target audiences and to develop content.
- Reviews tracks and submits invoices from contracted vendors and services. Tracks working budget of hotline and prevention expenses incurred by OCACS communications staff. Supports the communications manager in amending contract language and budgets.
- Promotes and distributes branded materials (magnets posters promotional items brochures etc.) to counties and community partners. Works with counties and community partners to encourage them to use updated and accurate materials and messaging to promote the hotline.
- Point person for annual Hotline marketing campaign. Collects and tracks data to measure the performance of the Hotline and prevention portion of CO4Kids campaigns throughout the year.
- Provides graphic design support writing and editing support marketing and awareness support and creation of slide deck presentations for program staff
Internal Communications Support:Under the direction of the communications manager:- Manages the Office constituent email database provides training to employees in OCACS on the email marketing system and creates and designs email marketing campaigns via MailChimp.
- Writes first draft of press releases talking points presentations related to topics including but not limited to the Hotline child welfare sexual health education and domestic violence as needed. This position must be able to create work that is visually appealing and complies with CDHS brand guidelines.
- Work with the Digital Communications Manager to update OCACS content (excluding DYS content) on the CDHS website.
- Proofreads and copyedits documents within OCACS prior to final release.
- Other duties as assigned.
Other Duties as assigned as needed for projects in CDHS and/or OCACS. - Minimum Qualifications Substitutions Conditions of Employment & Appeal Rights
***Applicants must submit a writing sample such as a press release media statement or other work that demonstrates your writing skills***
Education and Experience:
Graduation from an accredited college or university with a bachelors degree in Communications Public Relations Journalism Marketing or related field (4 years)
AND
Two (2) years of professional experience working in marketing communications business human services or public relations.
Experience must have included the following:- Developing and executing communication strategies targeted for internal and external audiences of the organization
- Social Media and website maintenance
- Executing communications to a variety of audiences from policy makers to the general public
- Experience with PowerPoint Excel Google Docs and media analytics tools
- Using social media and other electronic resources to engage partners customers and the public
Substitutions:
A combination of work experience in Journalism Communications Liberal Arts Business Public Administration or other closely related field which provided the same kind amount and level of knowledge acquired in the required education may be substituted on a year-for-year basis for the bachelors degree.
A masters or doctorate from an accredited college or university in a field of study related to the work assignment may be substituted for the bachelors degree and at the agencys discretion one or two years of general experience respectively.
Preferred Qualification:
Fluent in Spanish/English (Bilingual Speaker)
Applicants using education as a substitution MUST supply unofficial transcripts before the application deadline to the Human Resources office; applications requesting this substitution without transcripts will NOT be considered.
Additional Qualifications of The Ideal Candidate (Preferred Qualifications):
The following experience knowledge skills abilities and other personal characteristics are highly desirable for this position and will also be considered in selecting the successful candidate:- Effective communications planner with extensive experience in supporting government or other human services organizations
- An excellent communicator writer strategic thinker and planner with strong problem-solving skills
- Ability to work independently and as a contributing member of a team
- Demonstrated ability to work with multiple competing deadlines daily; ability to easily transition from one priority to another and manage constant interruptions while remaining productive and meeting deadlines
- Highly motivated and organized; methodical self-starter; proactive planner; shows initiative and likes being busy; ability to switch gears quickly without losing sight of other priorities; ability to follow up and escalate appropriately
- Professional experience and knowledge of child welfare and child abuse prevention
Conditions of EmploymentStandard background check and reference check required
This position requires State of Colorado residency at the time of application (unless otherwise identified in the posting) and residency within the state throughout the duration of employment in this position.
Motor Vehicle Check if the employee will drive a state-owned vehicle either in an ongoing capacity while performing their normal day-to-day job duties OR on occasion for training/meetings/client visits/etc.
Must possess a valid non-restricted Colorado Drivers License or a non-restricted U.S. Drivers License for positions within 30 miles of the CO state border
Out-of-State Drivers License holders must obtain a valid non-restricted Colorado Drivers License within 30 days of employment start date.
Travel: Limited but occasional travel to stakeholder meetings and site visits.
Former State employees who were disciplinarily terminated or resigned in lieu of termination must:
Disclose that information on the application.
Explain why the prior termination or resignation should not disqualify you from the current position.
Provide your employee number from your prior State employment. Absent extraordinary circumstances prior disciplinary termination or resignation in lieu of termination and failure to provide this information will disqualify the applicant from future State employment with CDHS.
CDHS Selection Process ExplanationEmployment history is calculated on a full-time basis (40/hrs per week). Part-time employment is calculated on a prorated basis to determine qualifications. Be sure your application specifically addresses your qualifications experience work products and accomplishments as they relate to the position and minimum requirements.
Preferred Qualifications & Competencies:
Relevant years of state service experience.
A Human Resources Analyst will review the work experience/job duties sections of the online job application to determine whether your experience meets the minimum qualifications for the position. You must complete the official State of Colorado online application. Cover letters and resumes WILL NOT be reviewed during the minimum qualifications screening process. You must specifically document your work experience and qualificationsin the application form. Do not use see resume or see attached.
You must meet the minimum qualifications to continue in the selection process. Part-time work experience will be prorated.
Comparative Analysis Process Structured Application ReviewAfter minimum qualification screening the comparative analysis process will involvereviewingand rating of all the information you submit.The comparative analysis step may also include your results from standardized testing.
Your Work Experience/Job DutiesDocument your work experience/job duties to the extent to which you possess the skills education experience minimum qualifications and preferred qualifications.
If listed answer all supplemental questions as your answers to these questions will be evaluated during this phase. Provide at least 4-8 sentences for each supplemental question.
Supplemental QuestionsAnswer the supplemental questions completely and thoughtfully. We will rate your answers based on the content of your response and your writing skills (spelling grammar and clarity of your writing).
Appeal RightsYou may file an appeal with the State Personnel Board or request a review by the State Personnel Director if your application is eliminated. You will find the appeals process the official appeal form and how to deliver it on theState Personnel Boardwebsite.
You or your representative must sign and submit the official appeal form for review.
You can find the official appeal formhere.
You must deliver the official appeal form to the State Personnel Board:
By email () or
Postmarked in US Mail to(1525 Sherman Street 4th Floor Denver CO 80203 or
Hand delivered (1525 Sherman Street 4th Floor Denver CO 80203) or
Faxed (303.866.5038) within ten (10) calendar days from your receipt of notice or acknowledgement of the departments action.
Contact the State Personnel Board for assistance:
At or
Refer to the Colorado Code of Regulations (CCR) 801-1 State Personnel Board Rules and Personnel Directors Administrative Procedures Chapter 8 Resolution of Appeals and Disputes within theRuleswebpage.
- Supplemental Information
For additional recruiting questions please contact
About Us & BenefitsIf your goal is to build a career that makes a difference join the dedicated people of theColorado Department of Human Services(CDHS). Our professionals strive to design and deliver high-quality human and health services that improve the safety independence and well-being of the people of Colorado.Each of us is committed to contributing to a safe and accessible CDHS. In addition to a great location and rewarding and meaningful work we offer:
Strong secure yet flexible retirement benefits including aPERA Defined Benefit Plan or PERA Defined Contribution Planplus 401(k) and 457 plans
Employer-supplementedHealth Savings Account
11 paid holidays per year plus vacation and sick leave
State of ColoradoEmployee BenefitHub Resource Center
Excellent work-life programs such as flexible schedules training and more
Remote work arrangements for eligible positions
*Some positions may qualify for thePublic Service Loan Forgiveness Program.
We believe in a people-first approach: We prioritize the needs well-being and dignity of the individuals families and communities we serve. We commit to respect fairness and access in every decision policy and interaction. We engage client voices and experiences in the development and implementation of the services we provide.
Balance creates quality of life: We want our team to be resilient through a supportive workplace that values flexibility health and wellness and employee engagement.
We hold ourselves accountable: We take responsibility through our actions programs and results for the state of health and human services in Colorado.
Transparency matters: We are open and honest with employees our partners the Coloradans we serve and the public.
We are ethical: We abide by what is best for those we serve by doing what is right not what is easy.
Collaboration helps us rise together:We work together with all partners employees and clients to achieve the best outcomes for Coloradans.
CDHS is committed to a Colorado for ALL qualified individuals. As part of this commitment our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment.
This includes completing the application process interviewing completing any pre-employment testing participating in the employee selection process and/or performing essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position please direct your inquiries to.
EEO StatementThe State of Colorado is an equal opportunity employer
We are committed to increasing aColorado for ALLof our staff and providing culturally responsive programs and services. Therefore we encourage responses from people of all backgrounds and abilities. The State of Colorado believes that a Colorado for ALL drives our success and we encourage candidates from all identities backgrounds and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore in all aspects of the employment process we provide employment opportunities to all qualified applicants without regard to race color religion sex disability age sexual orientation gender identity or expression pregnancy medical condition related to pregnancy creed ancestry national origin marital status genetic information or military status (with preference given to military veterans) or any other protected status in accordance with applicable law.
Additional Support For Your ApplicationToll Free Applicant Technical Support
If you experience technical difficulty with the NEOGOV system (e.g. uploading or attaching documents to your online application) call NEOGOV technical support at Mon-Fri between 6 am and 6 pm (Pacific Time). Helpful hints: if you are having difficulty uploading or attaching documents to your application 1) ensure your documents are PDF or Microsoft Word files and 2) close the document before you attempt to upload (attach) it.
Required Supplemental Questions:(Multiple Choice) The bottom of this job announcement provides links to additional information on how to apply the assessment process toll-free applicant technical support and about how the State of Colorado is an equal opportunity employer.
Please acknowledge below that you have read the information provided in these links.
This information is available to me and I have read this information.
I am unable to access the links with this information on the job posting. (If you select this option please contact the recruiter whose information is listed on this announcement so that they can send this information directly to you.)
Your legal name is used in the hiring process for background checks. Did you use your full legal name in your application If not please update your information before submitting your application. Yes/No
If you are a current or former State of Colorado employee please list your employee number (starts with 997). Your application may be considered incomplete if you do not provide this information. An incomplete application may not move forward in the Selection process. If you are a former or current state employee please identify what state agency you work(ed) with and how many years of relevant state service you have related to the position you are applying for. (Ensure this is listed on your application under work experience).
Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application.
In the space below please explain why the prior termination or resignation should not disqualify your application from the current position.
THE STATE OF COLORADO IS AN EQUAL OPPORTUNITY EMPLOYER
Required Experience:
IC