Product Marketing Manager

Sia Experiences Marketing Advisory team is looking for a Seasoned Product Marketing Manager to join a high-impact engagement with one of the worlds leading technology organizations working at the forefront of AI research and innovation. This is not traditional product marketing and there is no established playbook. 

Youll work closely alongside teams developing and bringing some of the most advanced emerging technologies to market helping determine how breakthrough AI research model capabilities and technical advancements should be positioned understood and introduced to highly sophisticated audiences. 

The work is fast-moving highly visible and often ambiguous by nature. Youll be expected to bring a point of view create clarity where the path forward isnt obvious and move fluidly from understanding complex technical developments to shaping the strategy narrative and go-to-market approach around them. 

For someone energized by frontier technology zero-to-one challenges and the opportunity to help define how entirely new innovations enter the market this is a rare opportunity to do exactly that. The engagement is an example of that model at its most exciting: the opportunity to work at the intersection of AI research product strategy and go-to-market while helping shape how frontier innovations are introduced to the world. 

Our work is hands-on and high-impact. This role is for product marketing professionals that want to be close to the technology close to the decisions and close to what happens next. 

Location: Bay Area CA. This role requires regular in-person collaboration with client teams in the Menlo Park area. 

What Youll Do 

As a senior member of the Sia Experience Marketing Advisory team youll be embedded within a leading technology client working directly alongside their research product engineering marketing communications design and cross-functional teams to shape and execute go-to-market strategy for frontier AI innovations. 

You will: 

• Shape go-to-market strategy for frontier AI innovations developing the positioning narratives launch strategies and execution plans that bring highly technical research and model capabilities to market. 

• Own complex GTM workstreams from strategy through execution bringing structure and momentum to high-profile initiatives where the path forward may still be taking shape. 

• Develop a sophisticated understanding of the AI and model landscape including emerging research directions model releases capabilities benchmarks competitive developments and broader industry dynamics. 

• Translate technical complexity into compelling market narratives connecting what a technology can do with why it matters to researchers developers technical communities industry leaders and other highly informed audiences. 

• Use market and competitive intelligence to inform strategy identifying meaningful differentiation and turning insights into actionable recommendations for positioning and go-to-market decisions. 

• Partner directly with highly technical teams including researchers and engineers to understand evolving capabilities model evaluations benchmarks and technical advancements while they are still being developed. 

• Bring an independent point of view. Youll be expected not only to synthesize information but to evaluate it challenge assumptions identify opportunities and recommend how emerging technologies should show up in the market. 

• Lead across functions without relying on formal authority aligning stakeholders across research product engineering design communications creative and marketing around shared launch strategies and outcomes. 

• Operate effectively at speed balancing strategic thinking with hands-on execution as priorities information and market conditions evolve. 

This job description is not intended to be all inclusive. Duties responsibilities and qualifications may be added deleted or modified at any time based on business needs. 

Qualifications :

Were looking for an experienced product marketer who combines deep GTM expertise with strong technical fluency and exceptional strategic judgment. 

• 10 years of experience in Product Marketing Product Strategy Go-to-Market or closely related work with significant ownership of complex product or technology launches. 

• Demonstrated experience developing and executing go-to-market strategies for highly technical emerging or category-defining products. 

• Strong fluency in AI machine learning developer technologies cloud platforms technical infrastructure or another complex technology environment. Direct experience with generative AI AI models or AI research is highly valued. 

• Experience partnering closely with product engineering research or other deeply technical teams with the ability to quickly build credibility and communicate effectively with technical experts. 

• The ability to understand technical capabilities competitive signals benchmarks and market dynamics and translate them into clear positioning and strategic recommendations. 

• Experience developing narratives and messaging for sophisticated technical audiences such as researchers developers engineers technical decision-makers or industry experts. 

• A track record of independently leading complex cross-functional GTM initiatives from early strategy through launch and execution. 

• Exceptional written and verbal communication skills including the ability to synthesize complexity and influence senior stakeholders. 

• Strong program leadership and organizational skills with the ability to manage multiple interconnected workstreams in a rapidly changing environment. 

Youll Thrive Here If You 

Youre intellectually curious and genuinely excited by what is happening at the frontier of AI and technology. 

Youre comfortable entering a situation where the answer is not already known. Rather than waiting for a playbook you ask the right questions develop a perspective and help create one. 

You can move easily between strategy and execution. Youre equally comfortable evaluating a competitive landscape debating positioning with senior stakeholders digging into technical details with an engineer and driving the many moving pieces required to bring something successfully to market. 

Youre highly collaborative but independently driven. You know when to bring people together when to push for clarity and when to simply take ownership and move. 

Most importantly you enjoy environments where the technology competitive landscape and priorities are evolving quickly. Pace and ambiguity sharpen your thinking rather than slowing you down. 

Additional Information :

Compensation & Benefits 

Sia invests in total rewards that support how our people work live and grow. 

Compensation 

• Base salary range: $170000$240000. As a specialized subject matter expert role there is flexibility in level based on the depth and relevance of a candidates experience particularly across AI emerging technology product marketing and complex go-to-market leadership. Final compensation will reflect the scope and level at which the candidate is hired.

• Annual Performance Bonus  

Benefits 

• Medical dental and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP 

• 401(k) with company match and immediate vesting; HSA and FSA options 

• College savings and student loan repayment programs 

• Paid parental leave; generous PTO nine company holidays and one floating holiday 

• Cell phone stipend; well-being and professional development programs 

Benefits are subject to applicable plan terms and eligibility requirements. 

Workplace 
Sia values in-person collaboration. When serving clients consultants may be required to work onsite at a client location based on engagement needs. Between client engagements consultants are expected to work from a Sia office or approved coworking location at least three days per week. Candidates should reside within a reasonable commuting distance of a Sia office or approved coworking location. Sia maintains offices and coworking arrangements across multiple U.S. markets including New York City Charlotte Greater Seattle San Francisco Greater Bay Area Los Angeles Houston Atlanta Baltimore Chicago Washington D.C. 

Work Authorization 

Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future. 

Our Commitment 

At Sia we believe in fostering a diverse equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.  

Remote Work :

No

Employment Type :

Full-time