Product Marketing Manager, qPCR systems & Reagents
Job Location:
Indianapolis, IN - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.
Product Manager Manager qPCR systems & Reagents
The Opportunity:
Drives the U.S. commercial growth market adoption and day-to-day product management of our core molecular portfolioincluding the MagnaPure System LightCycler Pro System LightCycler 480 System cobas z480 Analyzer and TIB Molbiol LightMix Modular Assay Kits. This role serves as a key technical and strategic bridge between front-line field teams clinical laboratory customers and Global product roadmaps to advance our footprint in the Laboratory Developed Test (LDT) and RUO spaces.
Key Responsibilities:
6-Month Deliverables
Portfolio SME Mastery: Develop deep technical and clinical fluency to become the internal Subject Matter Expert (SME) on the assigned instrumentation and assay portfolios.
Installed Base & Market Audit: Map out the current U.S. installed base to evaluate system utilization trends and identify immediate conversion opportunities for LightMix assay menus.
Field Stakeholder Discovery: Complete a listening tour with sales technical support and applications teams to document active customer pain points and system validation hurdles.
Immediate Sales Enablement: Target immediate gaps in current marketing collateral and training tools delivering quick-turn resources to help the sales team progress active pipeline opportunities.
12-Month Deliverables
Field Technical Consultation: Travel into the field to engage directly with Lab Directors PhDs and laboratory scientists leading peer-level technical discussions around assay development techniques and validation protocols.
Technical Storytelling: Deliver high-impact technical presentations to prospective customers translating complex molecular data and instrument specifications into value-driven stories that resonate with clinical decision-makers.
Peer Network Building: Connect existing power users with prospective accounts to build an informal knowledge-exchange network where labs can share workflow optimization and LDT validation experiences.
Competitive Workflow Analysis: Evaluate competitive open-channel extraction and PCR platforms to map out our portfolios technical and operational advantages. Maintain or develop strong familiarity with key industry benchmark systems including extraction platforms (Thermo Fisher KingFisher QIAGEN QIAsymphony) and qPCR instruments (Applied Biosystems 7500 / QuantStudio Bio-Rad CFX Opus and QIAGEN Rotor-Gene).
Scientific Asset Mapping: Partner with Medical Science Affairs (MSA) to organize customer validation protocols and peer-reviewed data into a practical reference library for the sales force
24-Month Deliverables
Establish Diagnostic Center of Excellence (DCOE) Sites: Partner with high-volume accounts to establish reference laboratory models running standardized sample-to-answer workflows (MagnaPure extraction to LightCycler Pro/z480).
Global Pipeline Advocacy: Act as the primary technical advocate for U.S. laboratory requirements within the Global Life Cycle pipeline directly influencing future software hardware and open-channel capabilities.
Assay Menu Scalability: Standardize the validation pathways for TIB Molbiol LightMix assays across major accounts turning assay validation into a predictable repeatable process.
Key Responsibilities:
Sales/Field Support: Travel up to 25% of time in the field supporting the field teams and developing relationships with KOLs.
Competitive Positioning: Maintain deep market intelligence regarding competitive automated extraction platforms open-system box-swaps and alternative open-channel solutions.
Lead Generation Engine: Initiate key marketing and lead-generation activities such as digital marketing presence at key diagnostic trade shows (e.g. AMP ADLM) white papers and regional sales-enablement tools.
Product Management Operations: Perform daily product management tasks for the core portfolio including pipeline forecasting tracking in pricing coordination and back-order monitoring.
Commercial Content Creation: Manage the creation of technical sales enablement collateral white papers regional toolsets and digital marketing programs.
Cross-Functional Strategy Alignment: Work closely with Sales leadership local applications/support teams and Global lifecycle partners to align regional tactics with corporate revenue targets.
Voice of Customer (VoC): Translate field insights regarding software performance assay compatibility and competitive threats into technical feedback for Global lifecycle product updates.
Work with functional groups in the US & Global organizations to perform ongoing product management of LightCyler Pro and MagnaPure and associated reagents and consumables including forecasting pricing strategies back-order management funnel management in etc.
Manage the development and execution of promotional marketing programs messaging collateral and advertising
Develop business plans and product positioning in the marketplace while monitoring competitive activity
Collaborate with the leadership of Sales and Marketing Global partners and local Sales and Support & Applications teams to create continuous alignment for business strategy and tactics and help the Sales teams reach their revenue goals.
Align with Launch Change Management to drive new LightMix assays through the US TAB launch process.
Instill leadership through others by acting as a role model to drive impactful business solutions and positive change encouraging motivating and empowering others and helping others to succeed.
Who you are:
You hold a Bachelors degree in marketing business communications or a related field
You hold 5 years of marketing business sales or relevant business experience
Preferred:
Prior experience in product marketing technical sales or working directly in a high-complexity clinical laboratory supervising/developing Laboratory Developed Tests (LDTs).
Master of Business Administration Degree
Master or Doctorate Degree in Life Science
Demonstrated ability to break down complex molecular biology concepts into clear valuable business or clinical stories
Basic to deep understanding of the U.S. clinical molecular diagnostics landscape including compliance with LDT validation guidelines (CLIA/CAP) and clinical regulatory environments
Hands-on experience or deep technical familiarity with real-time PCR (qPCR) systems automated nucleic acid extraction or assay design/development.
Expertise in competitive systems also running LDTs in clinical laboratories
Proven ability to navigate a fast-paced matrixed team environment alongside diverse stakeholders (Sales Medical Affairs Supply Chain and Global teams.
Business acumen paired with organizational skills to manage multiple product lines and customer initiatives simultaneously.
Location:
Preferred location based onsite in our Indianapolis campus; however we will consider remote candidates based in the U.S. near a major airport due to travel requirements of the role.
No relocation benefits are provided for this role.
The expected salary range for this position based on the primary location of Indiana is $101700 - $188900. Actual pay will be determined based on experience qualifications geographic location and other job-related factors permitted by law.A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits
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A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.
Lets build a healthier future together.
Roche is an equal opportunity employer. It is our policy and practice to employ promote and otherwise treat any and all employees and applicants on the basis of merit qualifications and competence. The companys policy prohibits unlawful discrimination including but not limited to discrimination on the basis of Protected Veteran status individuals with disabilities status and consistent with all federal state or local laws.
If you have a disability and need an accommodation in relation to the online application process please contact us by completing this form Accommodations for Applicants.
Required Experience:
Manager
About Company
F. Hoffmann-La Roche AG is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has bearer shares listed on the SIX Swiss Exchange. The company headquarters are located in Basel.
