Product Marketing Manager

Why Blee:

Blee is an AI-first marketing content compliance platform. PayPal NerdWallet and Brex already trust us. Were YC-backed founded by an ex-Adobe marketing ops leader and former lawyer and were defining a category that didnt exist two years agoacross Fintech Financial Services CPG Travel and Life Sciences..

With offices in San Francisco and New York we value in-person work but offer remote-opportunities for the right people. No matter where you join us you can expect quarterly off-sites and opportunities to join other offices when you feel its important. Youll be joining a team that values clarity ownership and shared responsibilityand is focused on building something that genuinely improves how teams work.

The Role

Were hiring our first product marketer to help name shape and own how this category gets understoodby buyers by the market and eventually by everyone else trying to compete in it.

Youll be the second marketer on the team working directly with our Head of Marketing (who comes from content and brand in the compliance space and is hiring you specifically for the PMM craft she doesnt bring). Youll have unusual ownership: foundational messaging exists but is industry-agnostic and making it land in financial services healthcare beauty travel and beyond is largely yours to figure out.

What Youll Do

In your first six months youll rewrite our core narrative for our top three industries build the ICP and persona work that sales is currently improvising around and create the sales enablement layer from scratchthe decks narratives objection handling and competitive positioning that dont exist yet in any usable formand get close enough to customers that you can predict what theyll say before they say it.

After that the job is whatever the company needs mostcompetitive positioning sales enablement that actually gets used launch playbooks category-defining content. Well figure it out together.

• Own messaging and positioning across our core industriesfinancial services first then healthcare beauty and beyond

• Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)

• Create the sales enablement foundation from scratchdecks narratives one-pagers objection handling competitive positioning

• Run a customer insight engineregular conversations with customers and prospects that feed messaging content and product

• Lead go-to-market for new product and feature launches as they come

• Partner with content social events and web to keep the story consistent everywhere it shows up

Who You Are

• Five-plus years in B2B product marketing with at least one tour at an early-stage company where you built from scratch rather than inheriting a playbook. Youve sold to technical or regulated buyers beforelegal compliance security finance infosec something in that family. You know what its like when the buyer and the user are different people with different incentives.

• You write well. Not marketing wellactually well. You have opinions about language you can tell the difference between a real insight and a reframed feature and youve probably killed more decks than youve shipped.

• Youre allergic to templated SaaS messaging. You think most positioning is lazy. You have a point of view on how compliance should work in modern companies or youre hungry to develop one.

• Youre comfortable being the PMM voice in a room full of product sales and customer success peopleand comfortable being wrong out loud when someone has a better idea

Bonus if youve done category creation before. Bigger bonus if youve worked in or around regulated industries.

How We Work:

We have offices in New York and San Francisco and value in-person collaboration but were open to remote for the right person. Wherever youre based expect bi-annual off-sites and the chance to spend time in our other offices when it matters.

What Youll Get:

• Competitive salary and equity package

• Bi-annual get-togethers

• Fully paid medical dental and vision insurance

• Free access to OneMedical (US Only)

• Company-paid life insurance (US Only)

• Company-sponsored 401k matching (US Only)

• Flexible time off (with mandatory 15 days off)

• Financial support for work-adjacent learning opportunities

Blee is an equal opportunity employer and does not discriminate on the basis of race gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition or any other basis protected by law.

For roles based in the US applicants must have authorization to work for any employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time

Beware of Imposter Recruiters and Job Scams

• All official communication from our talent team will come from an @ email address.

• We will never ask candidates to provide sensitive personal information (such as bank details social security numbers or payment) at any stage of the recruitment process.

• We will never request payment for equipment training or application processing.

• Our open positions are always listed on our official careers page: you are contacted by someone claiming to represent Blee but youre unsure of their legitimacy please reach out to us directly at before sharing any personal information.

  
  

  Required Experience:

  Manager