Product Marketing Manager, AI

Freshworks is looking for a Product Marketing Manager to help shape and bring to market the next generation of AI-powered experiences across Freshservice. 

This is a highly cross-functional role at the intersection of Product AI and go-to-market. Youll partner closely with Product Management and Engineering to understand whats being built and why it matters then translate those capabilities into differentiated positioning compelling customer stories successful launches and field-ready narratives. 

Were looking for a strong product marketer who is genuinely curious about AI and how its changing the way people work. You dont need to be an AI engineer but you should be comfortable going deep on technical concepts forming a point of view and turning complex capabilities into simple credible customer value. 

Success in this role isnt about marketing AI for AIs sake. Its about showing how AI solves real problems for IT teams and creates better experiences for employees. 

What Youll Do

• Own positioning messaging and GTM strategy for AI capabilities across the Freshservice platform 
• Partner closely with Product Management and Engineering throughout the product lifecycle to understand the roadmap influence product direction define customer value and bring new capabilities to market
• Build differentiated narratives that connect Freshworks AI capabilities to meaningful outcomes for IT teams IT leaders and enterprise buyers
• Lead cross-functional launches across Product Sales Customer Success Enablement Demand Generation PR and other marketing teams 
• Work closely with sellers and customer-facing teams to understand what theyre hearing in the field and create the messaging competitive insights demos battlecards FAQs and sales plays they need to win 
• Develop customer-facing content across web presentations videos webinars thought leadership and launch campaigns 
• Talk directly with customers and prospects to understand their workflows pain points perceptions of AI and emerging needs 
• Turn customer competitive market and product insights into recommendations for positioning GTM strategy and future product direction 
• Partner with Demand Generation and Lifecycle Marketing to drive awareness adoption and engagement with AI capabilities 
• Define and measure launch success using adoption data customer feedback and market signals to continuously improve GTM
• Stay deeply curious about the AI landscape and help shape Freshworks point of view as AI and agentic technologies evolve 
• Experiment with AI in your own product marketing workflows to find better faster and more scalable ways of working

Qualifications :

• 5 years of Product Marketing experience ideally in B2B SaaS or enterprise software 
• Experience owning positioning messaging and GTM strategy for complex or technical products
• Experience bringing AI machine learning GenAI Copilot agentic AI automation or other intelligent software capabilities to market 
• Strong ability to translate technical capabilities into clear differentiated customer and business value 
• Demonstrated experience partnering closely with Product Management and Engineering 
• Experience leading complex cross-functional product or feature launches 
• Strong field orientation with experience creating sales enablement and partnering with Sales and customer-facing teams 
• Customer-first approach with experience using customer research market insights and competitive intelligence to shape GTM strategy 
• Genuine curiosity about AI and a strong bias toward experimenting with AI in your own work 
• Excellent written verbal and storytelling skills 

Additional Information :

Please note: This is a hybrid role that will be based out of our Downtown Boston office and requires an in-office presence three days per week (Tuesday - Thursday). 

The annual base salary range for this position is $150000 - $180000. This role is also eligible for a target bonus.

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available. Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time