Product Manager Heavy DutyPollak

The HD Product Manager is responsible for the strategy roadmap and feature definition of product categories assigned to them. The role involves working with cross-functional teams and may include marketing demand planning engineering distribution along with P&L a Heavy Duty Product Manager you will be responsible for:Conducting comprehensive market analysis for product line needs and competitive positionUnderstand market dynamics and vehicle shifts driving growth opportunities through product positioning and line expansionTake ownership of the management of the SMP Aftermarket HD product line and lead the company to market leadership through industry analysis and identifying market the companys efforts in the launching of new products and with a wide variety of functional areas such as sales engineering marketing services manufacturing customer service accounting distribution and analysis of market segments and market participants including OE companies HD dealers etc. to verify current product lines and coverage is up to date with the needs of our Aftermarket channel and identify the needs of our channel partners regarding programs marketing service pricing competitor analysis in terms of price analysis and market program analysis specifically the market demands in terms of the HD and implementation of sales activities for product promotions and sales planDevelop business cases market and product intelligence to drive key business decisionsBe the market expert on his/her product categories to develop overall pricing strategy targeting price points and unique selling points of assigned the release of new products for the aftermarket including ownership of coverage and profitabilityDevelop and maintain complete product data information consisting of competitive feature benefit review and competitive product description and function product numbers and break down and pricing information and new product opportunities and market conditions through trade shows customer visits and field closely with Engineering to develop a make vs. buy strategy focused on quality and Marketing Services with appropriate product features and benefits to assist them in developing advertisements and editorials for trade technical expertise and training to other departments in support of product duties as :Bachelors degree in Business Marketing Engineering or a related field or an equivalent combination of education and experience. Minimum of 710 years of progressive experience in product management product marketing or a related field within the automotive or heavy-duty aftermarket industry. Demonstrated ability to develop product strategies analyze market trends manage product lifecycles and drive profitable business growth. Strong analytical communication organizational and cross-functional collaboration skills with the ability to influence stakeholders and manage multiple priorities. Full-time on-site position MondayFriday - with the ability to travel as needed for business purposes.