Product Manager, Consumer (remote, ATX preffered)
Austin, TX - USA
Job Summary
Over the past decade Everlywell has delivered close to 1 billion personalized health insights transforming care for 60 million people and powering hundreds of enterprise 2025 an estimated 1 in 94 U.S. adults received an Everlywell test solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale were breaking down barriers closing care gaps and unlocking a more connected healthcare experience that is smarter faster and more personalized.
Youll be the Product Manager driving execution on the Consumer business. Your primary job is to move the metrics that matter (conversion retention repeat purchase revenue) through a relentless cadence of experimentation optimization and shipped product. Youll own the Consumer funnel end-to-end: checkout results member portal and lifecycle.
Youll also partner closely with the Director of Product on Consumer strategy. Well set the bets together; youll lead the execution that brings them to life. When we decide to make a 0-to-1 push youre the PM who scopes it ships it and learns from it.
This is a high-velocity high-ownership PM seat. Youll ship weekly see your impact in the numbers and build the Consumer product practice alongside leadership.
Youll be responsible for:
- Consumer funnel performance: checkout results experiences member portal post-purchase lifecycle. Owning the metrics and moving them.
Experimentation program: A/B testing analysis continuous optimization. High cadence statistical rigor.
Roadmap execution: translating strategy into specs sequencing and shipped product.
Strategic bets: partnering with the Director of Product on 0-to-1 work; you scope ship and iterate.
Cross-functional execution across design engineering marketing and CX keeping everyone aligned and moving.
Customer signal: talking to users watching session replays mining support tickets surfacing what to fix next.
Why this role is exciting:
Direct revenue impact. Conversion wins ladder straight to the top line. You see your work in the numbers weekly.
High velocity. Youll ship improvements every week not every quarter.
Real ownership. You own the Consumer funnel and the metrics it drives.
Strong partnership. Youll work closely with the Director of Product on strategy. You wont be alone setting direction but youll have real input.
Scale and mission. Millions of users in a category where good product actually changes peoples health.
What success looks like in your first year:
In your first 90 days you will have:
Built a complete picture of the Consumer funnel: where the leaks are where the leverage is
Ramped (or upgraded) the experimentation operating cadence
Shipped a handful of optimization wins
Earned trust with engineering design marketing and CX
In your first year you will have:
Owned and measurably improved core Consumer metrics: conversion retention repeat purchase
Run a high-volume portfolio of experiments with statistical rigor and a strong win rate
Executed at least one strategic bet end-to-end alongside the Director of Product
Become the go-to person for any tactical question about the Consumer funnel
What we are looking for:
You have:
4-6 years of product management experience ideally with a consumer or e-commerce focus
Proven results moving conversion or retention metrics. Bring the numbers.
Deep experimentation experience: A/B testing statistical rigor tools like VWO Optimizely or similar
Execution muscle. You ship fast unblock cross-functional partners and dont let things stall.
Strong analytics fluency: Mixpanel Amplitude GA SQL whatever it takes to get to the answer
Sharp prioritization. You can size opportunities and make trade-offs that hold up under scrutiny.
Customer-driven instincts. You talk to users watch replays read tickets and let signal drive decisions.
Design and craft sensibility. You sweat the details and partner closely with design.
Clear communicator and writer. You can write a spec engineers can build from and a one-pager that aligns stakeholders.
Even better if you have:
Healthcare healthtech or other regulated/high-trust consumer experience
Subscription repeat-purchase or DTC e-commerce background
Experience executing 0-to-1 launches (you dont need to have led strategy but having shipped new products helps)
Comfort with AI-driven product surfaces and how they show up in consumer experiences
Startup or scale-up experience where you owned outcomes with limited resources
Youll thrive here if:
You love moving numbers and obsess over conversion
You ship fast but maintain craft and quality
Youd rather run an experiment or talk to a customer than debate in a meeting
You want a strong partner for strategy and full ownership of execution
You sweat the details. The micro-interactions matter to you.
Required Experience:
IC
About Company
Home health testing has never been easier. Order at-home tests directly to your door and get your results online within days.