Product Growth Marketing Manager

What You Can Expect

Zoom is hiring five dedicated PLG (Product-Led Growth) Marketing Leads to own organic growth for five of its highest-priority AI products each role reporting directly into the CEO org.

This is an individual contributor role at the intersection of product marketing organic growth and AI-native content creation. Youll shape how users discover and adopt Zooms productivity productsfrom product insight through content creation distribution and measurement. This is an organic-only rolethere is no paid activation budget. All growth will be driven through content SEO/AEO social and conversion optimization.

About the Team

The Zoom productivity team is building a new AI-native way to workhelping users move faster from conversation and ideation to polished editable deliverables. As the product grows this role will help more users understand its value and adopt it in their daily work. Were a product-led team looking for someone with sharp product judgment hands-on content execution and a genuine understanding of how people work and what earns their attention.

Responsibilities Focus: Acquisition & Sign-up

• Develop deep working knowledge of Zooms productivity products: who uses them what problems they solve how they compare to alternatives and where their real advantages lie.
• Translate product positioning and messaging for PLG audiences that starts with the user problem not the feature listtranslating product capabilities into clear outcome-oriented value.
• Own end-to-end content creation and publicationincluding demos tutorials comparisons social posts emails and web copyfrom concept through measurement.
• Use AI tools across the full content workflowresearch scripting demo creation editing and iterationto move quickly without sacrificing quality.
• Own the acquisition and sign-up funnel: build a repeatable content and distribution engine to drive organic discovery landing page conversion and sign-up completion.
• Optimize landing pages signup flows and run CRO experiments to improve conversion rates.
• Execute SEO and AEO content to improve organic discoverability and drive qualified traffic.
• Create and distribute platform-native content across X YouTube LinkedIn Reddit TikTok and Instagram Reelsmatching format and depth to each platforms audience while maintaining Zoom brand guidelines.
• Track whats working using engagement trial subscription and adoption signalsthen use those findings to improve content and calls to action.
• Partner with Online Marketing on email campaigns and in-product activationensuring messaging consistency and coordinated user journeys.
• Partner with product managers designers engineers and marketing teams to keep product stories accurate and moving at the pace of product development.

What Were Looking For

• 8 years PLG experience in product marketing content marketing growth marketing or social content with focus on digital products (SaaS AI tools productivity platforms or creator products).
• Strong product instincts: ability to identify the most important user problems recognize genuine differentiators and turn those into product stories that are simple specific and credible.
• Practical fluency using AI tools for research scripting demo creation video editing and content iterationdemonstrated through shipped work not just familiarity.
• Demonstrated ability to personally create and publish end-to-end work: product videos screen-recorded demos and social content for digital products.
• Strong understanding of how audiences content formats and distribution differ across TikTok Instagram Reels YouTube X Reddit and LinkedInwith demonstrated depth on multiple platforms.
• Track record of building from scratch: cold-starting a content channel product launch or distribution system and driving it forward through ambiguity (candidates who have built and grown their own content channels with measurable results are encouraged to apply).
• Comfort with rapid experimentation and scrappy execution: a willingness to test unconventional approaches learn from what doesnt work and iterate quickly without needing perfect conditions or established playbooks.
• Experience at an AI-native SaaS productivity or creator-product company is preferredthough not required if the work demonstrates the right instincts and execution ability.

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations.

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role Hybrid Remote or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness our benefits program offers a variety of perks benefits and options to help employees maintain their physical mental emotional and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise and today help people communicate better with products like Zoom Contact Center Zoom Phone Zoom Events Zoom Apps Zoom Rooms and Zoom Webinars.
Were problem-solvers working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative growth-focused environment.

Our Commitment

At Zoom we believe great work happens when people feel supported and empowered. Were committed to fair hiring practices that ensure every candidate is evaluated based on skills experience and potential. If you require an accommodation during the hiring process let us knowwere here to support you at every step.

We welcome people of different backgrounds experiences abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.

If you need assistance navigating the interview process due to a medical disability please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests such as application follow-ups or technical issues will not be addressed.

Think of this opportunity as a marathon not a sprint! Were building a strong team at Zoom and were looking for talented individuals to join us for the long haul. No need to rush your application take your time to ensure its a good fit for your career goals. We continuously review applications so submit yours whenever youre ready to take the next step.

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