Principal Technical Product Marketing Manager, Agent Platform

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Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

About the Role

Were looking for a Senior Technical Product Marketing Manager to lead the narrative for Workdays Agent Platform spanning agent governance agent management and agent interoperability. This role will be responsible for crafting a clear market-leading story that resonates with CIOs IT leaders and enterprise architects.

This is a high-visibility role. Strong executive presence and operational rigor are key. Success in this role will be measured through impact across platform narrative clarity market leadership perception and field effectiveness. Example outcomes include:

• Adoption & Growth Drive increased platform adoption by building a unified Agent Platform narrative that gives customers confidence to build their agentic strategy on Workday.

• Market Narrative & Awareness Position Workdays Agent Platform through a clear consolidated story that highlights Workdays differentiation and market-leading approach- increasing analyst partner and customer recognition.

• GTM Impact Equip Sales Enterprise Architects Partner and Solution Consulting teams with a cohesive technically grounded agent platform story and the enablement assets to deliver it confidently to CIOs and IT leaders.

This role sits at the intersection of product engineering partner and GTM translating a complex technology stack into a unified market-leading platform narrative. It is a high-impact highly visible position designed for a Technical PMM with strong executive presence deep technical fluency and the operational rigor to drive outcomes across the organization.

You will be responsible for:

1. Top-level Narrative & Message Generation

• Establish and thread a holistic agent platform across spanning agent governance agent management and agent interoperability offerings.

• Develop messaging frameworks that resonate with CIOs IT leaders and enterprise architects highlighting the differentiation and value for our customers.

2. Executive-Level Engagement

• Serve as a primary marketing voice for Workdays Agent Platform with CIOs IT leaders and senior customer stakeholders.

• Support analyst briefings executive roundtables and customer advisory sessions.

3. Competitive Intelligence & Persona Insights

• Monitor competitor agent platforms and governance approaches to identify differentiation opportunities and competitive risks.

• Translate insights into positioning personas and strategic recommendations.

4. Technical Enablement & Content Creation

• Create high-value field-facing and technical content (sales decks guides and thought leadership) that bring the Agent Platform story to life for field teams and customers.

• Build and deliver compelling demos that illustrate the agent platforms value end-to-end.

5. GTM Strategy & Launch Execution

• Lead cross-functional GTM programs for Agent Platform capabilities partnering with Product Engineering and Events teams to drive adoption at DevCon Workday Rising and other tier 1 events.

• Track success via platform adoption narrative penetration and enablement effectiveness metrics.

About You

Basic Qualifications:

• 8 years of experience in technical product marketing with depth in platform infrastructure or enterprise AI products.

• Strong executive presence: comfortable speaking with CIOs and IT leaders about their agentic strategy and how Workday enables it. Able to build trust with senior technical stakeholders.

• Demonstrated ability to take complex layered technologies and distill them into clear compelling differentiated narratives driving adoption.

Other Qualifications:

• Operationally rigorous: able to drive processes align cross-functional teams and deliver outcomes at scale with precision and accountability.

• Thrives in ambiguity. Demonstrates a growth mindset deep curiosity and resourcefulness; not afraid to ask questions take initiative and operate independently in a fast-moving environment.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Additional Considerations:

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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