Principal Programmatic Marketing Manager

Healthcare is broken at the first step: patients cant find the right care understand what it costs or access the medications they need. Mochi Health is fixing this.

Were building an AI-driven marketplace that makes healthcare discoverableconnecting patients to the right providers transparent pharmacy pricing and affordable medications. Over the past few years weve grown rapidly by combining clinical expertise with technology that actually works for real people not just hospital systems.

Our platform does what legacy healthcare cant: it gives patients transparent pricing before they pay personalized medication management that follows them across providers and long-term access to their own medical records. Were proving that healthcare can be more affordable more human and far more intuitive than what exists today.

Join a team thats rebuilding healthcare from the patient up. At Mochi Health youll work alongside people who value bold thinking inclusive collaboration and getting meaningful work into the world. If you want to do the most impactful work of your career this is where to do it.

$250000 - $275000
Full-time / Onsite (5 days/week)

Mochi Health is seeking an experienced Principal Programmatic Marketing Manager to expand our B2C growth efforts online. You will oversee and manage the execution optimization and reporting of digital advertising campaigns across multiple platforms. Youll work closely with design and analytics to create and execute campaigns.

The ideal candidate will have a passion for making a positive impact in the healthcare space a deep understanding of the ad ecosystem and programmatic advertising a firm foundation in marketing principles excellent problem-solving abilities and a track record of success in a fast-moving startup environment.

• Expand Mochis existing online marketing efforts via programmatic advertising
• Build and manage the execution optimization and reporting of digital advertising campaigns across channels including Linear TV Connected TV (CTV) Online Video (OLV) and Digital Out-of-Home (DOOH) to achieve numeric conversion goals at or below target customer acquisition cost
• Collaborate with the rest of the marketing team on the marketing mix integrated campaigns and an overall coordinated advertising strategy
• Work with design and brand to fulfill creative asset needs
• Partner with analytics to evaluate ongoing campaign performance including questions of attribution and assess the results of creative and other testing

• 5 years experience in a performance driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers advertising agencies or ad tech companies preferred
• Recent experience with the ecosystem of ad networks DSPs and other real-time bidding (RTB) platforms DMPs audience targeting and technology and online measurement.
• Knowledge of remarketing and advanced targeting tactics including dynamic creative CRM site retargeting search retargeting keyword contextual affinity & look-a-like audience targeting
• Fluent in media research/analytics and consumer trends
• Bias toward action and high velocity of experimentation to develop learning that improve performance
• Excellent communication skills
• A self-starter that is comfortable in a quickly changing startup environment

Who You Are

• 5 years experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers advertising agencies or ad tech companies preferred
• Recent hands-on experience with DSPs and RTB platforms (e.g. DV360 The Trade Desk Meta Amazon DSP Nexxen) DMPs audience targeting and online measurement
• Experience planning and buying across Linear TV CTV OLV and DOOH in addition to standard digital channels
• Knowledge of remarketing and advanced targeting tactics including dynamic creative CRM site retargeting search retargeting keyword contextual affinity and look-a-like audience targeting
• Experience designing and running incrementally tests with working knowledge of media mix modeling (MMM) and multi-touch attribution (MTA) solutions
• Fluent in media research/analytics and consumer trends

At Mochi we believe your best work happens when you feel your bestso weve designed an environment that fuels your creativity supports your growth and makes every day exciting.

Daily Meals and Espresso Bar -Breakfast lunch and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day

Pre-Tax Commuter Perks -Save on transit and parking through pre-tax commuter benefits

Top-of-Market Compensation -We offer competitive salaries along with generous equity packages so you can share in the success you help create

Profitable and Rapid Growth -Were scaling fast with financial discipline and long-term vision. No VC constraints just sustainable momentum and smart decisions

High-Impact Work -Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide

World-Class Team -Collaborate with teammates from Tesla SpaceX Citadel Harvard IIT and more. We value excellence humility and empathy in equal measure

Comprehensive Benefits -401(k) with match generous time off life insurance and high-quality medical dental and vision plans

Mochi Health Membership We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)

Time to RechargeEnjoy unlimited PTO generous company holidays and true flexibility. We trust you to take the time you need to rest reset and thrive

Wellness FirstFrom weekly mindfulness sessions to group workouts and fitness perks your physical and mental health are top priority

Team Socials and Community -We make time to connect through regular socials happy hours and spontaneous events. Our stocked kitchen doesnt hurt either

Downtown SF HQ -Our San Francisco office is just steps from BART Muni and great food. Its designed for deep work and casual collaboration

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The base salary for this full-time position ranges from $250000-$in addition to equity and benefits. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors such as job-related skills experience relevant education or training and location.

LI-Onsite

Mochi Health is an in-person company based in San Francisco CA. Our team works together in person five days a week to foster collaboration innovation and strong connections. We believe that face-to-face interaction builds a culture of excellence and allows us to deliver the best outcomes for the patients and providers we serve.

Mochi Health is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran disability status or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment including hiring.

Please review Mochi Healths Candidate Privacy Notice here.

Mochi Health complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable state or local laws. We will reasonably accommodate qualified individuals with a disability during the application process and throughout employment as required by law.

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