Principal Product Marketing Manager, Photoshop
Job Location:
San Francisco, CA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
As a Principal Product Marketing Manager on the Photoshop Product Marketing teamyoullplay a meaningful roleintransformingthe flagship product underpinning the Creative Cloud businessPhotoshopanddeepeningadoptionin a new era of AI-powered growth.Youllhelp shape how FireflyandAIcome together withPhotoshoptoempowergraphicdesigners video editors photographers and other professional creativestocreate unique standout content.This role will sit on the Product Marketing teamleadingglobal customer-facingproduct and feature releases as wellas initiativesfromawarenesstoengagement.Scope will spanfrom gathering and synthesizing early customer research and insightstoinformingthe product roadmapas Photoshop transforms for the AI era andoptimizinguse cases creativeandmessaging forscaledoutbound marketingto drive business growth.
WhatYoullDo
Strategic Planning:Set clear goals for product marketing releases and initiatives aligning with Adobes strategic goals and communicate strategy and plans effectively to team members and collaborators.
Market Analysis:Conduct market research to identify trends customer needs and the competitive landscape usingdata andinsights to informa comprehensivemarketing strategy.
Product Positioning & Messaging:Define and communicatean enduring and unique value prop for howPhotoshop and Fireflywork together aspart of the Creative Cloud portfolio.Translatetechnical capabilities into compelling consistent messaging that resonates across channels audiences and Creative Cloud.
Go-to-Market Execution:Lead the go-to-market process for new product launches including messaging positioninginformingpricingand promotional activities.
Driving Value & Performance:Develop and implement marketing campaigns that drive measurable value using data and analytics to optimize performance against business objectives.
Customer Journey:Map and analyze the customer journey to identify key touchpoints and difficulties and develop strategies to enhance the overall experience and satisfaction.
Influencing Senior Leadership:Present strategies plans and results to senior leadership to inform decision-making acting as a keycross-functional partnertoensure seamless collaboration on marketing initiatives.
WhatYoullNeed to Succeed
Passion fornew technologies creative image-editing products and the creative industry. Hands-on experience with Photoshop or any digital imaging toolsand the GenAI landscapeis preferred.
A distinctive track record of launching technically complex products leading cross-functional teams and mentoring junior team members
Ability to thrive in ambiguity and rapidly evolving matrixed environments with a bias for action and problem solving
Exceptional written and verbal communication skills the ability to distill complex ideas into digestible content and confidently influence executives peers and key decision makers
Data-driven and insight-ledapproach with genuine customer curiosity you dig into research talk directly with users and have the courage to challenge plansbased onnew information
Alignment with Adobe Core Values and commitment to getting results through collaboration and innovation with the ability to collaborate and influence across the organization
Requirements
10 years of experience in product marketing marketing or a related field
BA/BS degree in Marketing Business or a related degree ispreferred OR 10 years of experience OR equivalent practical experience
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.
Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Lets Adobe together
At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process email .
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.
At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $$261150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.In California the pay range for this position is $180300 - $261150 In Washington the pay range for this position is $165600 - $239725
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
Aug:00 AMIf this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Required Experience:
Manager
