Principal Product Manager Tech, Marketing Tech, Global App Experience Off App Discovery

Were looking for a Principal Product Manager - Tech who is passionate about building world-class customer experiences beyond the Prime Video this role youll own and shape the strategic direction for how millions of WW customers discover engage with and return to Prime Video through outbound marketing channels messaging apps and emerging AI surfaces.

Youll obsess over the end-to-end customer experience designing communication programs that feel premium intuitive and worthy of the Prime Video brand. Youll develop a deep understanding of customer behavior across email push notifications WhatsApp and new surfaces like AI platforms then translate those insights into communication programs that feel timely relevant and delightful. Youll be highly informed by data and experimentation but apply high judgment to anticipate where customer attention is shifting and position Prime Video to meet them there.

Key job responsibilities
- Vision & Strategy: Drive the long-term vision and strategy for Prime Videos off-app customer experience defining how we show up across outbound channels conversational surfaces and emerging AI platforms
- Customer Understanding: Develop a comprehensive understanding of customer lifecycle patterns content consumption behaviors and channel preferences to inform when where and how we reach customers
- Leadership & Influence: Set the bar for product thinking across the team mentor PMs influence cross-org priorities and represent the off-app experience perspective in senior leadership forums
- Experience Design: Design and implement customer communication experiences that are premium contextual and consistent with the in-app experience across email push WhatsApp and new surfaces
- Innovation: Pioneer new approaches to customer engagement across emerging surfaces including AI platforms conversational interfaces and agentic experiences positioning Prime Video ahead of shifting customer behavior
- Marketing Automation: Build and scale the systems and tooling that enable marketers to create test and optimize customer journeys without engineering dependency
- Metrics & Experimentation: Define success metrics build a robust experimentation roadmap and drive continuous optimization across all channels and lifecycle stages
- Collaboration: Partner closely with engineering science marketing UX design and business intelligence teams to bring experiences to market in a complex fast-paced environment

About the team
Our vision is to establish Prime Video as the premium entertainment brand regardless of where customers engage with us. We meet customers where they are by expanding touchpoints across out-of-app surfaces delivering compelling experiences that showcase our content and brand and creating a seamless transition to stream. We contribute to the Prime Video vision by driving high-intent customer engagement into the Prime Video app and strengthening the Prime Video brand in off-app surfaces.

We oversee the Prime Video experiences across customer touchpoints off-app including: organic & AI surfaces (traditional search and AI) conversational surfaces (WhatsApp) outbound (email and push notifications) and social.

- 6 years of end to end product delivery experience
- 8 years of technical product or program management experience
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
- Bachelors degree

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies business analysis or process improvement
- Experience in MarTech delivering customer facing products in marketing channels

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. For individuals with disabilities who would like to request an accommodation please visit base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA SEATTLE - 179900.00 - 243400.00 USD annually