Principal PM-T, Growth, Outbound Communications

Every day hundreds of Amazon teams across Retail Prime Prime Video Music Alexa and more reach customers through email push SMS and messaging apps. Outbound Communications runs that marketplace at the scale of hundreds of millions of customers and billions of messages through everyday sending and Amazons largest events: Prime Day Prime Big Deal Days and the holidays. Each message competes for finite customer attention. The marketplace grows when every message earns more of it: more customers open click and buy and fewer opt out.

Were looking for a Principal Product Manager - Technical to lead growth for this marketplace. Youll own click-through rate conversion and incremental sales per message across channels and the technical products that move them: personalization and recommendations in messages send-time and channel optimization new creative and interactive experiences conversational and messaging channels and the experimentation engine that tells us what works.

Youll work backwards from the customer. Youll find where messages fail to earn engagement form hypotheses and run a high-velocity experimentation program with engineering and science. Youll ship the winners as platform capabilities that every sending team can use not one-off campaign tweaks. Youll measure growth honestly on clicks conversions incremental OPS and long-term customer value not opens and youll balance short-term lift against opt-outs and customer trust.



Key job responsibilities
- Own the growth strategy roadmap and goals for Outbounds customer attention marketplace: CTR conversion incremental OPS per message and engagement across email push SMS and messaging channels.
- Build and run a high-velocity experimentation program. Set the hypothesis backlog prioritize by expected impact and make A/B and multi-armed testing fast trustworthy and self-service for every sending team.
- Own the technical products that drive engagement: personalization and recommendations inside messages send-time and channel selection content and creative optimization and interactive and conversational experiences that let customers act without leaving the message.
- Partner with science and engineering to bring ML and AI into who receives what when and on which channel including ranking propensity and uplift models bandits and generative content and measure their incrementality against holdouts.
- Define the growth funnel and its instrumentation end to end from delivered to opened clicked converted and retained. Make the data reconcilable real-time where it matters and attributable to the module content and decision that drove it.
- Grow the addressable audience: opt-in and permission growth for new channels reactivation of lapsed customers and deliverability and reach improvements.
- Turn winning experiments into platform capabilities. Write PR/FAQs and requirements make build-vs-buy and architecture trade-offs with engineering leaders and drive adoption across partner teams.
- Set growth tenets and guardrails such as opt-out complaint and frequency limits so growth never comes at the cost of customer trust.
- Influence senior leaders across Retail Prime and partner businesses with data and written narratives and report growth results and learnings in the Outbound business reviews.
- Raise the bar for growth and experimentation practice across Outbound and mentor product managers.

- Bachelors degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience technical product management
- 10 years of technical product or program management experience

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies business analysis or process improvement
- Usage of generative AI tools to enhance workflow efficiency with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products workflows or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA San Francisco - 206900.00 - 279900.00 USD annually
USA NY New York - 197900.00 - 267800.00 USD annually
USA WA Seattle - 179900.00 - 243400.00 USD annually