Planning & Campaign Excellence Specialist
New York City, NY - USA
Job Summary
This role uses forward-thinking and strong product knowledge to create customized strategic approaches that achieve each clients KPIs and goals. This Specialistis responsible forefficiently developing managing and executing orders within Localitys planning management systems and product offerings. Locality Planners work closely across different teams from Account Management to Operations and offer insight and support throughout the life of the campaign.
Manage and support the development and execution of media plans across streaming TV digital video display audio and mobile channels
Maintain knowledge andexpertiseof Localitys products and pricing and ensure plans are built accordingly to nurture the health of Localitys business
Assistin gathering inventory forecasts and inputting campaign data into planning management systems
Collaboratewith Account Executives and Client Success Managers to build strategic data-driven proposals
Provide and ensure accuracy and timeliness inplandelivery campaign setup and all required campaign updates
Help document and improve planning processes workflows and best practices to drive efficiency and scalability
Leverage data toidentifyinsights and help tell a clear compelling story around campaign strategy and performance
Evaluate client goals and KPIs to help inform campaign strategy and channel mix
Maintain working knowledge andproficiencyin all Locality systems and tools across planning platforms DSPs and CRM systems
Qualifications
A bachelors degree in business marketingadvertisingor related field is preferred
Internship or 02 years of experience in media marketing analytics or a related field
Basic knowledge of media mathterminologyand digital media concepts
Proficient data entry and order management skills
Highly organized and detail-oriented with a strong focus on process and execution
Strong communicationskills with the ability to collaborate effectively across teams
Passion for problem-solving and definingnew approachesin ambiguous or evolving environments
Effective time management and organizational skills as well as strong attention to detail
Self-starter with a sense of ownership and a desire to continuously learn and grow
Exceptional organizational skills with a focus on accuracy urgency and quality
Compensation for the role includes a competitive base salary $55000 - $65000 (dependent on years of experience level of education obtained as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits retirement benefits and paid days off).
At Locality we believe our biggest asset is our people. We are proud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race creed color religion sex gender age physical or mental disability medical condition sexual orientation gender identity and/or expression alienage or national origin ancestry citizenship status marital status military or veteran status genetic information or any other basis protected by federal state or local law.
Required Experience:
IC
About Company
Gamut, the leader in local OTT, helps brands find, target, and engage with relevant streaming audiences in every DMA.