Planner, Paid Social

Who WeAre

Horizon Media founded in 1989 by Bill Koenigsberg is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers Horizon is known for its highly personal approach to client service.Renowned for its incredible culture Horizon is consistently named to all the prestigious annual Best Places to Work lists published by FortuneAdAge Crains New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon we understand the value that different perspectives can bring to our clients and culture so we strive for an environment where our employees feel welcomedsafeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture and experience together.

Our simple recipe for success We hire talented people (thinkers doers dreamers makers) challenge them and give them every opportunity to grow.

WhatYoullDo
Campaign Management/Execution 25%

• Continue developing amastery andproficiencyin all internal buying and reporting tools including platform interfaces and native tools for application/analysis into competitive landscape target digital consumption support plandevelopmentand reporting

• Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction

• Traffic plan assets such as creative and required tracking tags

• Executes Quality Assurance (QA) of tracking functionality and creative units toidentifyand solve any issues

• Creates campaign post launch information such as screenshotslinksand placement information todemonstrateproof of placement for clients

• Generate insertion orders within internal systems tool to reserve advertising space andis responsible foraccuracy of plan details and confirmation of delivery ensuring proper protocol

• Support thesetupofclient Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager

• Take ownership ofcompleting and monitoring both internal team and client facing financial tracking documents

Reporting 25%

• Monitor pacing and optimizations of active social campaigns across client roster daily

• Generate high level performance insights and recommendationsrelativeto active client campaigns in tandem with manager

• Own client roster reporting on campaign performance and proactively communicate any issues to internal team managers when necessary;assistingwith reporting and data collection outside of client roster as needed

Social Media Planning 20%

• Support in developing proposals for paid social media campaigns across active client roster

• Learns how to create and present media specific documents such as RFPs media plansobjectivesand strategies decks and other related functions;assistin analyzing proposals and partner negotiations

• Monitor new & emerging opportunities and applications in paid social media environments and appropriately apply that knowledge

• Assistwithmaintainingvendor meeting communication updating internal weekly and monthly status documents andmaintainingteam deliverables calendars

Relationship Development 15%

• Own andmaintainactive communication with internal client roster teams to manage timelines and cross-collaborative meetings

• Work closely to partner and build relationships with other internal teams (e.g.Analytics Digital etc.)

• Participate in larger team projects with direct oversight from Supervisor

Learning & Development 15%

• Attend agency learning sessions and vendor meetings

• Participate in internal and external learning and development opportunities (e.g.Facebook Blueprint Twitter Flight School)

Who YouAre

• A strong effective communicator

• A problem solver with the ability to develop creative solutions

• Detail oriented with strong organizational skills

• An effective time manager comfortable working with multiple timelines and deliverables

• Comfortable working within large sets of data and numbers

• A helpful team player with business maturity in a professional setting willing to roll up your sleeves

• Takes pride in ownership of work anddemonstratesaccountability

• Able to thrive in an agile fast-paced environment and seek out feedback proactively

• Results and solutions oriented; consistently motivated proactive and resourceful

• Interestedin themedialandscape specifically paid social witha desire to innovate and keep up with trends

• A supporter of and advocate for diversityequityand inclusion
  

Preferred Skills & Experience

• 1 yearspreviouspaid social media experience

• Experience buying ads on Facebook and Instagram is crucialadditionalplatforms preferred

• Proficiencyworking within Microsoft Excel and PowerPoint

• Exposure to advanced targeting/retargeting tactics in social

• Comfort owning and managing budget/investment levels in social media

Certificates Licenses and Registrations

This role does not require certificateslicensesor registrations

Physical Activity and Work Environment

This role does not require any physical activity