Paid Media Specialist

ResiBrands is looking for a driven analytical and growth-minded Paid Media Specialist to help scale customer acquisition across our portfolio of home services brands. ResiBrands is the platform company supporting That 1 Painter GarageUp Action Exteriors and Pinks Window Services. Founded in Austin Texas ResiBrands has grown to more than 700 franchised locations across the country and continues to be one of the fastest-growing companies in the franchise and home services space.

That growth creates a unique opportunity to work across multiple brands markets and advertising strategies while developing your skills alongside a fast-moving marketing organization.

We are looking for someone who is proactive curious comfortable working with data and eager to take ownership. You do not need to know everything on day one but you should be willing to test learn adapt and continuously improve.

And if you read this far put a somewhere in your application.

• Manage and optimize paid media campaigns across Meta Ads and Google Ads for multiple brands and franchise markets.
  

• Monitor performance against key metrics including cost per lead cost per booked estimate conversion rate return on ad spend lead volume and overall marketing efficiency.
  

• Identify opportunities to improve campaign performance through budget allocation targeting creative testing bidding strategies landing page alignment and account structure.
  

• Work closely with account management creative leadership and franchise owners to understand market performance and recommend actionable improvements.
  

• Proactively collaborate across departments to help scale paid media programs across a rapidly growing franchise network.
  

• Build launch test and optimize campaigns within Meta Ads Manager and Google Ads.
  

• Analyze campaign and market-level data to identify trends opportunities and areas requiring intervention.
  

• Develop clear KPI-driven reporting that translates advertising performance into meaningful business insights.
  

• Partner with the creative team to identify winning messaging offers formats and advertising concepts.
  

• Maintain and continuously improve paid media SOPs campaign standards account structures and quality-control processes.
  

• Ensure campaigns comply with platform policies brand standards and internal advertising guidelines.
  

• Manage projects deliverables and communication through the companys project management systems.
  

• Stay current on changes to Meta Google attribution AI-powered advertising tools and the broader digital advertising landscape.
  

• Bachelors degree in Marketing Advertising Business Communications or a related field preferred.
  

• 1 years of experience in digital marketing paid media or performance marketing preferred.
  

• Hands-on experience with Meta Ads Manager and/or Google Ads strongly preferred.
  

• A working understanding of digital marketing metrics such as CPL CPC CTR conversion rate ROAS and lead-to-sale performance.
  

• Strong analytical instincts and the ability to use data to make decisions rather than simply report results.
  

• A growth mindset and willingness to experiment learn quickly and improve through iteration.
  

• Strong written and verbal communication skills with the ability to collaborate with both internal teams and franchise business owners.
  

• Excellent attention to detail organization and time management.
  

• Ability to manage multiple campaigns markets and priorities simultaneously.
  

• Comfort operating in a fast-paced environment where strategies priorities and opportunities can change quickly.
  

• A proactive mentality. You look for problems to solve and opportunities to improve rather than waiting to be told what to do.
  

Success in this role means more than launching ads. Youll help ResiBrands build a smarter more scalable paid media operation. Youll be expected to understand what is happening why it is happening and what we should do next.

Over time youll become a trusted resource for campaign performance across our brands helping our teams and franchise owners generate more opportunities while making better decisions with their marketing dollars.