Paid Media Manager

At Axon were on a mission to Protect Life. Were explorers pursuing societys most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products we work better together. We connect with candor and care seeking out diverse perspectives from our customers communities and each other.

Life at Axon is fast-paced challenging and meaningful. Here youll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

We are looking for a highly motivated data-driven Paid Media Manager to own and elevate Axons targeted paid advertising this role you will lead end-to-end strategy execution and continuous optimization across our paid digital channels.

Beyond channel management you will serve as both an analytical steward and a persuasive creative force crafting compelling high-converting ad copy and integrating paid media channels directly into our reporting tools for transparent real-time ROI tracking. You will work closely with Product Marketing Growth Marketing Creative Web and Marketing Ops teams to build aligned performance-driven campaigns that resonate with our specialized audiences. If you thrive on finding high-intent opportunities relentlessly pursuing performance efficiency and turning analytics into growth you will play a transformative role in driving Axons global mission.

Location: Scottsdale Boston or Seattle Office (Hybrid Schedule: Mon remote Tues-Fri in office)

Reports to: Head of Digital Marketing

Direct reports: None

• Build and own the annual paid media plan including channel mix audience strategy and testing roadmap and present results insights and recommendations to stakeholders and leadership.
• Develop launch and optimize campaigns across paid search paid social programmatic and display retargeting YouTube industry publications and ABM platforms.
• Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
• Connect ad platforms with CRM marketing automation and analytics tools to ensure accurate real-time tracking of ROI attribution and conversions and report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders.
• Monitor spend pacing and performance metrics making data-driven adjustments and bid updates to maximize efficiency.
• Reach niche audiences while adhering to compliance brand and platform policy requirements.
• Ensure alignment between paid programs and broader product and growth marketing initiatives as well as paid and organic search strategies for cohesive performance across all digital touchpoints.
• Partner with global and localization teams to extend paid campaigns into international markets adapting strategy and messaging for regional audiences and privacy requirements.
• Craft copy that drives conversions. Collaborate with creative web and content teams on ad design landing pages and conversion rate optimization.
• Stay up to date with digital marketing trends algorithm updates and emerging ad tech to continuously refine strategies.

• 7 years of experience in B2B digital marketing directly managing performance-focused paid campaigns.
• Deep expertise in search engine marketing (SEM) and intent-based keyword strategy with a working knowledge of SEO and how it complements paid.
• Advanced hands-on experience with Google Ads Microsoft/Bing Ads and LinkedIn Campaign Manager plus experience with additional paid channels such as programmatic paid social or ABM platforms.
• Experience integrating ad channels with marketing automation platforms CRM and analytics reporting tools.
• Strong analytical capabilities with a proven ability to translate complex datasets into actionable growth insights.
• Proactive curious solution-oriented and highly collaborative mindset with exceptional attention to detail and campaign pacing skills.
• Strong copywriting skills with experience crafting high-performing conversion-focused ad and landing page copy.

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical Dental Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The above job description is not intended as nor should it be construed as exhaustive of all duties responsibilities skills efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Required Experience:

Manager