On-Air and Digital Membership FM Producer

About WHYY

WHYY serves the Philadelphia region with trusted journalism eye-opening storytelling and intimate local arts programming. Our curiosity and commitment to this community is what drives our programming. Its also what drives our hiring.

Below youll find an employment opportunity in the fast-paced setting of the Philadelphia regions leading public media provider. The award-winning professional staff of WHYY sets the bar high in television radio and online. Whether its preparing a program to air or a behind-the-scenes role in support all positions are vital to continuingand growingour impact in our community.

WHYY offers a voice to those not heard a platform to share everyones stories a foundation to empower early and lifelong learners and a trusted space for unbiased news. Learn more about ourSocial Responsibility Program. Its how we live.

About the Role

The On-Air and Digital Membership FM Producer collaborates with the Director of On-Air and Digital Membership and partners throughout the organization to shape strategy and lead the planning creative development production execution and evaluation of integrated FM membership campaigns for WHYY and its entities. The role is expected to continually reimagine how FM membership campaigns engage audiences. Creative approaches may include new campaign formats; live or prerecorded events and productions in communities throughout the region; distinctive messaging; contests and challenges; thank-you gifts; talent and audience participation; and digital extensions. The Producer coordinates resources across departments and through community relationships and ensures that campaign content accurately and compellingly reflects the substance of WHYYs programs and services. The position collaborates and coordinates FM drive production across WHYYs current and future stations services and other entities adapting strategy and messaging to the audiences and communities each serves. The Producer also supports television membership production and other integrated fundraising initiatives.

MAJOR DUTIES AND RESPONSIBILITIES

• Collaborate with the Director of On-Air and Digital Membership and cross-functional partners to shape campaign strategy goals creative direction and execution plans for FM membership campaigns across WHYY and its entities including current and future stations and services.

• Demonstrate ongoing creativity by developing and testing ideas that reimagine FM membership campaigns including live or taped regional events remote productions campaign formats messaging contests challenges thank-you gifts talent participation and digital extensions.

• Develop the end-to-end campaign roadmap including schedules daily fundraising and donor goals budgets messaging talent challenges thank-you gifts digital support regional activity production elements and contingency plans.

• Build effective working relationships with departments throughout the organization and coordinate the resources schedules approvals and deliverables required to produce an integrated campaign.

• Build connections and relationships with community partners to elevate FM drive reach in terms of talent premiums contests altruistic opportunities shared promotion and beyond.

• Partner with programming editorial content audience and service teams to understand WHYYs programs and services and translate their substance and public value into accurate audience-centered fundraising messages.

• Recruit schedule train coach and support a diverse group of on-air hosts producers volunteers community participants and other campaign talent.

• Write and edit scripts talking points challenge language promotional copy thank-you messages and other campaign materials maintaining a consistent case for support across platforms.

• Produce live and prerecorded membership breaks and related audio or video content; lead rehearsals; and oversee production in studios remote locations and community venues.

• Coordinate technical crews studio and field operations run-of-show documents source codes traffic instructions digital assets and other operational requirements for reliable campaign execution.

• Integrate supporting activity across email web social media text push notifications streaming and other digital platforms in coordination with the Digital Membership team and organizational partners.

• Coordinate major-gift and sponsor-supported campaign elements including challenges and produced segments so that timing messaging recognition and on-air execution are effective and accurate.

• Monitor campaign performance daily communicate results to stakeholders identify opportunities or risks and recommend real-time adjustments to goals messaging talent scheduling and tactics.

• Complete post-campaign analysis including results against goals audience and donor response performance of creative elements operational lessons and recommendations for future testing and improvement.

• Develop repeatable production practices and coordinate shared resources for FM drives across WHYY and its entities while preserving local relevance distinct audience needs and appropriate station or service identity.

• Support television membership drives and other integrated membership campaigns through production planning content development recording and editing live production and related assignments.

• Maintain a regular and predictable attendance including availability for early-morning evening and weekend work during campaigns and productions.

• Perform other duties as assigned.

Education: Bachelors degree in communications broadcast journalism media production marketing fundraising or a related field or an equivalent combination of education and relevant experience.

Experience: Three to five years of experience in live or recorded media production campaign production fundraising communications project management or a related field. Experience producing live radio or television working with on-air talent and technical crews and coordinating complex cross-departmental projects is strongly preferred.

Technical Skills: Demonstrated proficiency with broadcast or multimedia production workflows project planning script development and campaign reporting. Audio or video recording and editing experience is preferred. Familiarity with digital campaign channels spreadsheets presentation tools donor or CRM systems and performance dashboards is beneficial.

*This position is represented by SAG-AFTRA.