North America Strategic Marketing Manager

IFF is a global leader in flavors fragrances food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products.

Health & Biosciences channels our passion for nature and bioscience into sustainable life-enhancing technologies that power innovative solutions across healthcare food consumer and industrial markets.

The Manager Strategic Marketing plays a critical role in shaping and activating North America Health Sciences growth priorities through strategic storytelling category development customer engagement commercialization planning and go-to-market execution support.

This role sits at the intersection of Market & Consumer Insights Commercial Marketing Innovation Sales and Customer Engagement. The Manager will identify meaningful market signals develop customer-ready stories support innovation initiatives and help bring North America growth priorities to life through strategic storytelling and commercial activation.

The role is designed for a high-potential professional seeking to expand from insights generation into strategic marketing storytelling customer engagement and commercial strategy. Success requires moving beyond reporting data to explain what is happening why it matters and what we should do next.

• Partner with Commercial Marketing to develop category consumer and growth narratives aligned to strategic pillars go-to-market priorities and customer needs.
• Translate consumer market customer and competitive intelligence into clear implications recommendations and opportunity frameworks rather than stand-alone data summaries.
• Own development of category stories customer-facing narratives thought leadership content and opportunity frameworks supporting North America growth priorities.
• Support and with development lead selected customer innovation sessions and workshop workstreams from planning and content development through facilitation and follow-up.
• Monitor category and consumer shifts competitive activity and emerging whitespace connecting signals across sources to identify commercially relevant growth opportunities.
• Lead selected strategic marketing initiatives including commercialization planning launch support growth-platform activation and customer engagement programs.
• Support campaign and program performance analysis translating key performance indicators and market response into practical learning and next-step recommendations.
• Collaborate across Sales Innovation Product Management Science Market & Consumer Insights and Regional Marketing to integrate diverse inputs and strengthen customer and commercial outcomes.
• Demonstrate initiative and end-to-end ownership by moving work from ambiguity to a clear plan high-quality deliverable and actionable recommendation.
• Own commercialization and launch support for select North America Health Sciences initiatives including positioning messaging customer activation tools sales enablement materials and market-readiness planning.
• Serve as strategic marketing lead for assigned category growth platforms identifying trends opportunity spaces customer needs and commercial recommendations.
• Event Marketing Management

• Bachelors degree in Marketing Business Consumer Insights Communications or a related field or equivalent relevant experience.
• Approximately 4 to 7 years of experience in consumer insights market research business intelligence marketing category management or a related function.
• Experience working with consumer customer market competitive or syndicated intelligence and synthesizing qualitative and quantitative inputs.
• Demonstrated ability to move beyond reporting by identifying implications forming recommendations and connecting insights to business opportunities.
• Strong PowerPoint and presentation development skills with a clear interest in building persuasive audience-relevant stories.
• Excellent written and verbal communication skills with the ability to simplify complexity without losing strategic meaning.
• Self-directed problem solving strong initiative and comfort operating in an environment where the path may not be fully defined.
• Ability to balance strategic thinking with hands-on execution including research synthesis writing presentation building planning and follow-through.
• Ability to build productive cross-functional relationships and present recommendations with growing confidence to internal and customer stakeholders.

• Experience supporting customer presentations strategic workshops commercial teams or go-to-market initiatives.
• Experience in health nutrition consumer packaged goods life sciences or another science-led customer-focused industry.
• Curiosity about emerging wellness spaces and the ability to turn early signals into differentiated category stories and customer opportunity areas.

We are a global leader in taste scent and nutrition offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity national origin race age sex or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion gender identity & expression sexual orientation or disability.

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