Media Planner

22squared is looking for an Integrated Media Planner to participate in the development and management of effective integrated offline and digital media plans and buys.

RESPONSIBILITIES

• Confers with senior Media team membersStrategyAccount Management and/or Clients to establish media objectives and strategies for advertising campaigns.
• Utilizes media research tools and resources to influence strategic client recommendations including but not limited to demographic data reach & frequency audience composition & coverage and marketplace trends.
• Develops digital Requests for Proposals fields any vendor questions surrounding the RFP evaluates returned proposals and forms a final recommendation
• Confers and negotiates with media representatives to determine optimum use of budgeted funds to achieve marketing and sales objectives.
• Develops and maintains media plans and related documentation including approvals and supports the management of media budgets.
• Presents media plans to senior Media team membersStrategyAccount Management and/or Client for approval and makes adjustments as necessary.
• Daily management of the media product including meetings and communicating approved plans to Media Buyers.
• Provides measurement reporting with the necessary information based on a documented framework to analyze results against defined campaign metrics (e.g. performance & analytics reports buy summaries etc.).
• Facilitates client billing coordinating across departments to ensure accurate timely and comprehensive invoicing.
• Responsible for the ongoing support and mentorship of those more junior on daily tasks in order to grow the Assistants knowledge base and expand individual management skills.

QUALIFICATIONS

• Ability to analyze complex data including but not limited to audiences market & sales media mix and competitive reporting all to assist in formulating actionable offline and digital plans.
• Up-to-date knowledge of the media landscape (digital and traditional) and marketing concepts best practices and the media planning and buying process across digital and traditional media.
• Experience with 3rd party ad server (CM360 preferred)
• Solid understanding of media performance metrics across marketing funnel
• Is passionate and articulate and can craft a compelling case/recommendation and present it to the client.
• Capacity to see the bigger picture across all marketing touch points e.g. TV Display Mobile Search Social.
• Minimum of 2-3 years online & offline media planning experience
• Bachelors degree preferably in advertising marketing or related program
• Excellent negotiation and communication skills
• Strong mathematic & analytical skills
• Effective time management and organizational skills as well as strong attention to detail
• Ability to work well in a team structure and function as a leader when necessary
• Working knowledge of media research tools and software such ascomScore cross-tabulation software (MRI Simmons etc.)MediaTools/GuidelineMediaOcean/MBOX/Spectra competitive software (Kantar/Media or Nielsen AdIntel) Reach/Frequency estimators
• Proficiency in Microsoft Suite (Excel PowerPoint) and Google tools (Sheets Slides); Mac & Keynote skills helpful
• Ability to thrive in a hybrid work environment demonstrating strong self-motivation autonomy and resourcefulness.

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