Martech Solutions Manager
New York City, NY - USA
Job Summary
THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for a Manager Martech Solutions to lead exploration adoption and integration of new technologies that drive customer retention and acquisition efforts. You will play a key role on the Marketing Technology team overseeing a portfolio of technology that delivers customer acquisition and retention experiences through behavioral segmentation strategy innovative usage of content and orchestration tools and solutions engineering acrossmarketing and promotionsystems to optimize capabilities for our customers. You will collaborate with multiple departments within the company includingbut not limited to Marketing Strategy Promotions Brand Commercial Data Science Product and Engineering to efficiently acquire and retain customers. This is an exciting opportunity to help elevate revenue-driving marketing initiatives through both capability enablement and technical solutions delivery at a premier gaming company.
In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Drive technology transformation and marketing innovation by scoping integrating and enabling new capabilities across FanDuels MarTech stack translating business needs into solutions that position FanDuel for industry leadership.
- Translate business requirements from Marketing Commercial and Product teams into technical specifications integration designs and phased delivery plans bridging the gap between MarTech capability and engineering execution.
- Own solutions engineering across FanDuels internal MarTech systems scoping integration requirements designing scalable architectures and delivering end-to-end capability builds that connect data platforms and marketing execution.
- Own data integrations model-driven marketing and AI incorporation across MarTech tools designing API and event-based connections between internal systems to enable content creation marketing insights and stack evolution.
- Serve as a key solutions partner for Customer Marketing Technology and Product teams scoping requirements defining integration approaches and ensuring capabilities are introduced and leveraged by operating teams for end-to-end execution.
- Partner with Data Engineering Product and Platform teams to evaluate build vs. buy tradeoffs define technical standards for new tool onboarding and maintain a solutions architecture that evolves with FanDuels internal systems.
- Understand the marketing and advertising technology landscape to identify capability gaps evaluate build vs. buy tradeoffs and source the right partners or internal solutions to fit FanDuels needs.
- Champion ways of working and prioritization of work across all business units to ensure work is tracked and shared progress with stakeholders across commercial marketing and product functions.
THE STATS
What were looking for in our next teammate
- 7years plus experience in marketing technology transformationor solutions engineering roleleadership preferred.
- Experience in developing new capabilities through current technologies and implementing new solutions across multiple 3rdparty marketing technology partners and their capabilities.
- Expertise in developing sophisticated and personalized customer marketing campaigns via marketing technology promotional/offer management platforms and data warehouses with hands-on experience integrating MarTech tools across internal systems via APIs or event pipelines.
- Strong collaboration skills and experience managing multiple stakeholders across products.
- Demonstrated experience driving ideas and operations adoption through coaching influence and collaboration.
- Familiarity with OKR goal setting framework to drive team and company objectives.
- Experience with project and delivery management platforms such as JIRA Asana etc. and comfort working alongside engineering teams in agile or sprint-based environments.
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.
In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.
The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.
FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.
The applicable salary range for this position is $121000 - $151000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#LI-Hybrid
Required Experience:
Manager