Marketing Specialist, Social & Events

The Marketing Specialist - Social Media and Events is a hands-on marketing role responsible for driving brand awareness audience engagement and event execution. They own two critical components of the marketing function: social media management and domestic event planning. They create compelling content manage social channels coordinate trade shows and industry events and help ensure a consistent and engaging brand presence across digital and in-person touchpoints. Working closely with marketing sales leadership and external partners they business growth through strategic communication and memorable customer experiences.

Responsibilities

• Develop and execute social media strategies that support brand awareness engagement lead generation and overall marketing objectives.
• Create engaging content including written copy graphics in partnership with the creative team short-form video and other multimedia assets tailored to platform-specific audiences.
• Build maintain and manage the social media content calendar including content planning scheduling publishing and campaign coordination.
• Monitor platform performance analyze engagement metrics and provide regular reporting and recommendations to improve results.
• Manage social media community engagement by responding to comments messages and interactions in a timely and brand-consistent manner.
• Stay current on social media trends platform updates algorithm changes and emerging best practices bringing innovative ideas to enhance performance.
• Plan coordinate and execute domestic trade shows conferences vendor events and sponsorship activations from concept through post-event evaluation.
• Manage event logistics including booth design coordination vendor relationships shipping setup dismantle activities and on-site execution.
• Source order and manage promotional merchandise branded collateral giveaways and event materials.
• Coordinate pre-event and post-event marketing campaigns to maximize attendance engagement lead generation and follow-up activity.
• Support virtual and hybrid events through planning promotion content coordination and execution.
• Track event performance measure return on investment and partner with sales teams to ensure effective lead capture follow-up and reporting.
• Collaborate cross-functionally with sales leadership external vendors and marketing team members to strengthen brand visibility and support business initiatives.
• All other duties as assigned to meet evolving business needs.

Qualifications

• Education: Undergraduate degree in Marketing Communications Business Public Relations or a related field from an accredited college or university required; equivalent combination of education and relevant experience may be considered.
• Certification/Licensure: No certification required; industry certifications in social media marketing digital marketing event management or related disciplines are a plus.
• Experience: 3 years of experience in social media management event marketing corporate events or a similar marketing role combining both disciplines.
• Demonstrated hands-on experience planning coordinating and executing trade shows conferences sponsorship events and other business-focused events.
• Strong content creation skills across written visual and video formats with the ability to adapt messaging to different audiences and platforms.
• Experience utilizing social media platforms scheduling tools analytics platforms and campaign reporting tools to drive engagement and performance.
• Excellent organizational project management and multitasking skills with the ability to manage multiple deadlines vendors and priorities simultaneously.
• Strong written and verbal communication skills with a commitment to maintaining brand consistency and professionalism across all channels.
• Experience with marketing automation CRM and campaign management tools such as Salesforce Marketo LinkedIn Campaign Manager or similar platforms preferred.
• Experience within logistics transportation freight supply chain or other B2B industries is preferred.
• Ability and willingness to travel domestically as needed to support events trade shows conferences and company initiatives.
• Demonstrated discretion and confidentiality in handling and protecting sensitive information.
• Technical: Proficient with common office technologies including Windows PCs Microsoft O365 (Outlook Word Excel PowerPoint etc.) and web conferencing (Teams Zoom Webex etc.)
• Environment: Comfort commuting to/from and working in a 100% on-site setting (listed in this posting) with travel for related meetings/events.

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