Marketing Operations Mgr

Department Leadership & Operational Execution

Partner with the Director to translate strategy into operational plans. Run day-to-day department operations: capacity resourcing and prioritization across brands internal teams agencies and vendors. Support execution and reporting on the annual marketing plan. Build a culture of accountability and continuous improvement.

Marketing Technology & AI Operations

Own as the departments central work management platform plus the broader martech stack (DAM CRM/loyalty marketing automation). Own the AI-assisted operating layer: direct AI to draft intake records status rollups briefs and reports with human review before anything counts. Set and enforce the teams AI usage standards and data-handling rules with IT keep configurations current and train the team including RMMs on approved workflows.

Agency & Vendor Management

Serve as the primary day-to-day agency liaison: creative reviews production schedules approvals. Manage vendor relationships contracts SOWs and invoice reconciliation. Relationship management stays fully human; AI may draft the paperwork this role verifies it.

Business Operations & Reporting

Administer the departments operating budget: tracking forecasting PO/invoice management Finance coordination. Build executive dashboards on project status workload budget and performance with AI assembling first drafts on a reliable cadence.

Qualifications

10 years of progressive experience in a senior marketing leadership role marketing operations account/client leadership or business operations with direct ownership of budgets resourcing and scope not just oversight of them. Bachelors degree in Marketing Business Administration Communications or related field. Excellent interpersonal skills and strong account management experience comfortable working across multiple companies agencies vendors and partners at once and building trust quickly with each. Demonstrated ability to master a work management platform quickly ( or comparable). Fluent with AI assistants (Copilot Claude or similar) applied to real operational work drafting summarizing reporting analysis. Strong analytical skills comfortable interpreting budgets dashboards and performance data with advanced Excel proficiency.

Strongly preferred: senior account or client leadership experience at a full-service advertising agency (Account Director Group Account Director VP Client Services or equivalent) given this roles heavy day-to-day agency and vendor management. Candidates without agency experience but with an equally strong track record on the above will be considered.

Leadership Competencies

Manages numerous concurrent priorities across stakeholders without losing the thread and pivots fast as needs change. Develops and grows direct reports delegating effectively while staying accountable for their output. Solves problems proactively and keeps momentum in a deadline-driven environment. Detail-oriented with strong follow-through.

Success Measures

On-time on-budget execution across the brand and business-unit portfolio. Improved visibility into priorities workload budget and performance. and the martech stack fully adopted and optimized. Strong durable relationships with stakeholders agencies and vendors.

Required Experience:

Manager