Marketing Manager

Goodhue Boat Company is growing and we are looking for driven enthusiastic and talented individuals to join our team and grow with us! Goodhue is a family-oriented company that values diversity gender equality open lines of communication and believes in developing employees to their fullest potential.

We are seeking an experienced and creative Marketing Manager to join our team this role youll help drive the marketing strategy for a growing customer-focused organization known for delivering award-winning service and creating exceptional experiences.

Position Overview

The Marketing Manager is responsible for executing marketing strategies that increase brand awareness drive customer engagement and support the success of all company locations. Working closely with the Chief Operating Officer this role oversees advertising digital marketing public relations community partnerships events and other marketing initiatives while collaborating with internal teams and external partners.

Were looking for a creative organized and adaptable professional who thrives in a fast-paced environment and embodies our company values: putting customers first treating others with respect prioritizing safety taking ownership continuously improving and having fun along the way.

Primary Responsibilities
Coordinate each component of the approved marketing plan on time on brand and on budget.

Work with department managers to help them achieve their goals.

Maintain and segment marketing database of both existing and potential relationships.

Digital marketing coordination across all digital channels including paid SEO social media email marketing marketing automation etc. and maintain website and landing pages.

Maintain collateral inventory and distribution processes across the organization

Support customer survey processes data capture and use in communications follow-up.

Coordinate events including open houses demos and boat shows.

Manage approved budget expenditures and include in reporting processes.

Report on effectiveness of marketing campaigns programs and activities and initiatives monthly.

Ability to engage in some business travel as warranted.

Other tasks as needed to support overall success of the organization.

Required Qualifications

Three to five years related marketing experience in a retail industry particularly in B2C settings.

Strong project management skills.

Exceptional writing and communication skills.

Computer proficiency and experience with Microsoft Office (Word PowerPoint Excel etc.).

Organized creative and innovative

Able to research analyze findings and interpret trends

Works independently on individual initiatives as well as part of a team

A quick learner self-starter and ability to prioritize an ambitious workload

Ability to thrive in a team environment as a key team member

Education Licensing & Skills

Bachelors Degree in Business/Marketing; or comparable work experience.

Google Ads Certifications

Google Analytics IQ Certification

Facebook Business Manager & Instagram Fundamentals

Google Tag Manager Fundamentals

Work Schedule

MondayFriday

Weekends as needed.
Flexible scheduling with some required events.

Wages Compensation and Benefits

Salaried Position

Benefits:

Health Dental and Vision Insurance

Paid Time Off

Employee Discounts

Growth Opportunities

Team & Family-Oriented Culture