Marketing Manager, Reputation and Community Management

Are you ready for whats next now

• Own Apteans open-web community presence and LLM optimization strategy across Reddit Quora StackExchange LinkedIn communities and high-value industry forums
• Lead proactive expert-driven engagement including AMAs thought leadership seeding and participation in conversations that shape buyer perception and AI-generated vendor comparisons
• Ensure community engagement is authentic and value-first with Aptean team members participating as credible domain expertsnot brand accounts
• Partner with or manage agencies capable of producing high-quality expert-driven content that strengthens authority engagement signals and LLM visibility
• Continuously monitor open-web discussions emerging trends and content gaps using tools such as Gravity Scan Writesonic and native platform search
• Surface high-value engagement opportunities for Aptean SMEs and build a repeatable intelligence loop to inform community and content priorities
• Conduct and maintain competitive visibility audits across forums and review platforms to identify gaps whitespace and reputation risks
• Benchmark Apteans presence against competitors and assess accuracy and prominence in AI-generated outputs
• Build and operate an SME activation program including playbooks response templates training and governance frameworks
• Enable scalable compliant on-brand expert participation without compromising authenticity or increasing compliance risk
• Build and manage an always-on trigger-based review pipeline across G2 Gartner Peer Insights and TrustRadius
• Maintain review profiles as structured data assets optimized for both human buyers and AI synthesis engines
• Report program performance in terms of pipeline influence revenue impact and AI visibility metrics

• You are a builder who has stood up programs from scratch and knows how to sequence decisions when resources are constrained
• You are a community native who understands that trustnot volumeis the core asset in community spaces
• You can clearly articulate the difference between authentic participation and astroturfing and why that distinction matters
• You are fluent in LLM-era marketing and understand how large language models synthesize vendor reputation from open-web signals
• You can translate AI visibility and reputation health into business impact for senior leadership
• You are a systems thinker who sees how community engagement review velocity SME activation and advocacy programs compound over time
• You are a strong operator who can manage small teams external partners and cross-functional stakeholders with clear SLAs

• 6 years of experience in B2B marketing with meaningful experience across community customer advocacy content or product marketing
• Demonstrated experience building or managing community programs across Reddit Quora LinkedIn or industry forums
• Familiarity with open-web reputation signals and LLM visibility concepts; experience with tools like Gravity Scan or Writesonic is a strong plus
• Experience managing review and rating platforms such as G2 Gartner Peer Insights and TrustRadius
• Experience with advocate platforms such as Influitive ReferenceEdge or similar tools
• Proven ability to build SME enablement programs content playbooks or internal governance frameworks
• Strong cross-functional collaboration skills with experience partnering across CS Sales Field Marketing and agencies
• Exceptional written communication and presentation skills including the ability to report ROI to senior leadership
• Experience with CRM platforms and marketing operations concepts including attribution and pipeline reporting

Whats in it for you
Aptean offers competitive pay and robust benefit plans along with the opportunity to
grow your career in a fast-paced flexible and casual environment an outstanding
opportunity for career development and growth.

About Aptean
At Aptean our mission is to solve tomorrows unique challenges today with unrivaled
purpose-built software and superior customer experiences from people who care.
Aptean is a global provider of mission-critical industry-specific software solutions.
Aptean s purpose-built ERP and supply chain management solutions help address the
unique challenges facing process and discrete manufacturers distributors and other
focused organizations. Aptean s compliance solutions are built for companies serving
specific markets such as finance healthcare biotech and pharmaceuticals over10000
highly specialized organizations in more than 20 industries and 80 countries rely on
Aptean to streamline their everyday operations.

At Aptean our global and diverse employee base is our greatest asset. It is through
embracing and understanding our differences that we are able to harness our individual
power to maximize the success of our customers our employees and our company.
TVN Reddy

Aptean pledges to promote a company culture where diversity equity and inclusion are
central. We are committed to applying this principle as we interact with our customers
build our teams cultivate our leaders and shape a company in which any employee can
succeed regardless of race color sex national origin sexuality and gender identity
religion disability or age. Celebrating our diverse experiences opinions and beliefs
allows us to embrace what makes us unique and to use this as an asset in bringing
innovative solutions to our customer base.