Marketing Manager

Lighthouse Technology Services is partnering with our client to fill their Marketing Manager position! This is a direct placement opportunity and will be remote in Buffalo NY. No C2C or subcontracting arrangements will be considered.

What Youll Be Doing:

• Lead integrated marketing strategy and execution across multiple channels including digital advertising events content creation social media and sales enablement to drive measurable business results
• Develop and maintain comprehensive sales enablement materials including customer presentations pitch decks capability statements one-pagers service sheets and case studies that showcase the companys differentiators and support revenue growth
• Plan and execute the companys presence at approximately 15 tradeshows annually managing all aspects from booth design and logistics to pre-show outreach lead capture and post-show follow-up
• Own and optimize the companys website including SEO strategy paid advertising campaigns (Google Ads) and AI-enhanced customer engagement tools while conducting keyword research managing budgets and continuously improving ROI and conversion rates
• Manage the companys social media presence across LinkedIn Facebook Twitter Instagram and YouTube developing content that showcases operational capabilities team culture and industry expertise while growing quality B2B engagement
• Oversee the end-to-end branded merchandise and swag program including vendor sourcing inventory management budgeting and maintaining brand consistency across all materials and business cards
• Provide dotted-line leadership to Manager of Corporate Communications and Graphics Designer in Dubai ensuring brand alignment and collaborative execution across regions
• Coordinate email marketing campaigns and customer newsletters to support sales initiatives and maintain customer engagement

What Youll Need to Have:

• 5-8 years of progressive marketing experience with proven hands-on execution in building presentations managing tradeshows running social media and coordinating with vendors
• 5-8 years of experience in website management SEO strategy and digital advertising using Google Ads and analytics tools with demonstrated ability to optimize campaigns for performance
• Bachelors degree in Marketing Digital Marketing Business or related field
• Strong proficiency in PowerPoint Canva or Adobe Creative Suite LinkedIn/Instagram business tools and CRM/marketing automation platforms
• Proven project management capabilities with the ability to manage multiple tradeshows campaigns and sales requests simultaneously in a fast-paced environment
• Analytical mindset with strong problem-solving skills and the ability to track performance metrics and adjust strategies accordingly
• Excellent visual and written communication skills with the ability to produce polished on-brand materials that resonate with B2B audiences
• Willingness to travel 15-25% annually for tradeshows and occasional regional/international office visits with ability to handle physical demands including setting up/tearing down exhibits

Pay Range: $85000-$100000 / annually

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