Marketing Lead- Customer Engagement & Retention

At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected valued and have an opportunity to contribute to the companys success. As a Marketing Lead within PNCs Marketing organization you will be based in Pittsburgh Cleveland Philadelphia Tysons Corner VA Chicago or Houston.

As the Retail Growth Marketing team at PNC we are on a journey to build a best-in-class growth marketing function. Our vision is to operate a personalized omni-channel and real-time marketing engine across the customer lifecycle enabling acquisition at low cost and driving growth in customer lifetime value.

At PNC growth does not stop when a customer opens an account. Some of our greatest opportunities come from helping customers stay engaged adopting solutions that fit their needs and deepening their banking relationships over time. This role will help shape how engagement and retention contribute to PNCs broader growth strategy.

We are seeking a curious hands-on marketer who is energized by the opportunity to build programs that strengthen primacy deepen relationships and deliver measurable customer value. The ideal candidate combines strategic thinking with a willingness to roll up their sleeves turning established goals into action asking thoughtful questions using customer insights and experimentation to develop solutions and working through the details to bring them to market. Success in this role requires a builder mindset a passion for understanding customer behavior and the ability to translate insights into actions that drive meaningful results.

The ideal candidate can expect to help shape and build a growing portfolio of high-impact retention initiatives while collaborating across a broad matrixed organization with focus creativity and speed. Youll have the opportunity to help build new capabilities test new ideas and scale programs that strengthen customer engagement and retention over time.



Specific Job Requirements Include:

Define build and scale engagement and retention strategies that advance PNCs overall growth agenda.
Develop and optimize lifecycle programs that leverage customer insights experimentation and performance measurement to uncover opportunities influence customer behavior and drive measurable business results.
Advance automation strategies that deliver next best actions to the right customer in the right channel at the right moments in the customer lifecycle.
Create differentiated strategies for key segments by identifying growth opportunities across customer segments and partnering across product analytics finance L&C and marketing to bring ideas from concept to market.
Pull strategic offer levers within broader engagement and retention programs to entice and shift customer behaviors across digital solutions and payments.
Translate insights into action. Analyze customer behavior performance trends and business results to identify opportunities and develop recommendations that improve engagement retention and customer value.

Ideal Candidate
Brings 5 years of experience in retention lifecycle CRM relationship or growth marketing preferably within financial services or another regulated industry.
Has demonstrated experience creating and scaling new programs and campaigns to influence behavior and deliver measurable business results.
Combines strategic thinking with strong execution using customer insights analytical problem solving and sound judgment to move from opportunity identification to market-ready solutions.
Demonstrates intellectual curiosity and a desire to learn regularly asking questions exploring customer behavior and connecting information across multiple sources to uncover opportunities.
Embraces a test-and-learn mindset using experimentation and measurement to continuously improve customer and business outcomes.
Leads effectively through influence building alignment across a complex corporate environment and communicating confidently with cross-functional partners and senior leaders.
Bilingual experience is a plus.

Why Join Us

As our business continues to evolve so does our opportunity to create deeper more meaningful customer relationships. This role offers the chance to shape the future of retention marketing bring new ideas to life and strengthen how engagement contributes to PNCs broader growth strategy. If you are motivated by growth collaboration and delivering results that matter we encourage you to apply.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Supports the development and leads the execution of integrated multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire grow and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising sales content and internal communications. Coordinates and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal compliance finance risk and other key partners. Leads partnership with agencies third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNCs Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications/licensures needed to be successful in this position.

Advertising Competitive Advantages Content Marketing Customer Solutions Digital Marketing Marketing Programs Marketing Strategies Negotiation Results-Oriented

Business Acumen Business Data Analysis Collaborating Decision Making and Critical Thinking Effective Communications Effectiveness Measurement Marketing Function Matrix Management Problem Solving

Roles at this level typically require a university / college degree with 5 years of industry-relevant experience. Specific certifications are often lieu of a degree a comparable combination of education job specific certification(s) and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

No Required or Preferred Language Assessments

Base Salary: $91000.00 $202800.00

Salaries may vary based on geographic location market data and on individual skills experience and education.

Generally this opening is expected to be posted for two business days from 09/17/2026 although it may be longer with business discretion.

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.

In addition PNC generally provides the following paid time off depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.

To learn more about these and other programs including benefits for full time and part-time employees visit.

If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.