Marketing Specialist (On-site, not remote)

Looking for a marketing role where no two days are the same

At Clear Lakes Dental marketing isnt just about creating ads. Its about building brands launching new clinics growing businesses generating patient leads supporting franchise development and bringing big ideas to looking for a creative organized and driven marketer to lead our in-house marketing efforts at our headquarters in Little Canada. If you love seeing the direct impact of your work and thrive in a fast paced environment where your ideas are encouraged wed love to meet you.

About Clear Lakes Dental

Clear Lakes Dental is one of Minnesotas fastest growing dental organizations with multiple clinics throughout the Twin Cities and moving into multiple states. Our mission is simple: provide exceptional patient care while creating incredible opportunities for dentists team members and future practice we continue to grow our marketing team plays a huge role in our success from helping clinics stay busy to recruiting amazing owner dentists and supporting new franchise owners.

Why Youll Love This Role

This isnt a position where youll be doing the same thing every day you may be launching a Google Ads campaign for a new clinic. The next you might be creating recruitment campaigns for dentists analyzing website data designing marketing materials filming AI generated videos building landing pages or brainstorming the next big marketing initiative with you love having ownership creative freedom and the opportunity to continuously learn new skills this is the role for you.

What Youll Be Doing

Youll oversee and manage a wide variety of marketing initiatives including:

• Manage and optimize Google Ads campaigns
• Monitor conversions cost per lead and campaign performance
• Build and improve landing pages
• Analyze website traffic and marketing analytics
• Improve SEO across multiple websites

• Maintain and update WordPress websites
• Create new landing pages
• Update clinic information provider bios and marketing content
• Monitor website performance forms and user experience

• Design flyers advertisements and promotional materials in Canva
• Create recruitment marketing campaigns
• Produce newsletters and email marketing campaigns
• Develop educational marketing content
• Create AI-generated videos using modern marketing tools

• Build direct mail campaigns for dentist recruitment
• Manage incoming dentist leads
• Coordinate follow up campaigns through email phone and text
• Maintain CRM pipelines and marketing automations

• Track campaign performance
• Review CallRail recordings and marketing data
• Analyze Microsoft Clarity heatmaps and visitor behavior
• Present monthly marketing reports and recommendations
• Identify opportunities to improve marketing ROI

• Support new clinic openings
• Assist franchise marketing initiatives
• Create marketing assets for multiple departments
• Help develop new marketing strategies as the company continues to grow

What Were Looking For:

Were looking for someone who is:

• Creative and enjoys bringing new ideas to life
• Organized and able to manage multiple projects at once
• Comfortable working independently while collaborating with leadership
• Analytical and enjoys using data to improve results
• Detail oriented with excellent communication skills
• Excited by learning new marketing tools and technology
• Passionate about helping a growing company succeed

Five or more years of relevant marketing experience is preferred.

Experience with some (or all) of the following is a plus:

• Google Ads
• WordPress
• SEO
• Google Analytics
• Google Tag Manager
• Canva
• Mailchimp
• CallRail
• Microsoft Clarity
• CRM platforms (Pipedrive preferred)
• AI marketing tools such as HeyGen or Arcads

Compensation and Schedule:

Compensation Range: $30-$35 per hour (Hourly)

Schedule: Full time Monday-Friday 9:00 AM-5:30 PM

Join Our Team

Were looking for someone who wants more than just another marketing job. We want someone who enjoys solving problems trying new ideas celebrating wins and helping shape the future of a growing company.

If youre ready to make a real impact and build something exciting with us wed love to hear from you!