Marketing Analytics and Research Specialist

University Marketing at the University of WisconsinEau Claire is seeking an innovative and analytically minded Marketing Analytics & Research Specialist to help build and lead the departments marketing analytics capability. This newly created position offers a unique opportunity to establish reporting frameworks performance measurement standards dashboards and data-informed practices that will shape how marketing effectiveness is measured and optimized across the university.

Working as part of a collaborative and strategic marketing team this position will analyze marketing performance audience engagement and enrollment data to generate actionable insights that improve marketing outcomes and support institutional priorities. The position will also utilize audience and consumer research methods as needed to deepen understanding of prospective students and other key audiences and inform marketing strategy.

The successful candidate will enjoy building new capabilities translating complex data into meaningful recommendations and partnering with colleagues across the university to strengthen marketing performance and support enrollment success. This position is primarily based on the UWEau Claire campus and is eligible for a hybrid work arrangement of up to one remote workday per week following successful onboarding consistent with university policy and departmental needs.

Core Job Accountabilities
Develops maintains and communicates marketing analytics dashboards reports and performance measurement tools to support data-informed decision making across marketing enrollment and institutional marketing initiatives
Analyzes marketing enrollment audience website campaign and engagement data to identify trends opportunities risks and actionable recommendations
Build and continuously enhance the Universitys marketing analytics capability by establishing reporting frameworks performance measurement standards dashboards processes and best practices that support long-term organizational effectiveness.
Supports continuous optimization of marketing strategies campaigns tactics messaging channels and audience targeting through performance analysis and insight development
Partners with marketing team members and stakeholders to evaluate marketing effectiveness establish performance metrics and improve outcomes through data-informed recommendations
Synthesizes and communicates analytics findings through reports presentations dashboards and consultations that translate complex information into actionable insights
Develops and promotes reporting standards performance measurement frameworks analytics best practices and data governance processes
Collaborates with marketing enrollment and institutional stakeholders to identify analytics reporting and decision-support needs and contributes to strategic planning efforts
Conducts primary and secondary market and consumer research to support audience understanding and inform marketing strategy development institutional planning and decision making
Collects analyzes and interprets qualitative and quantitative research data and communicates findings and recommendations to stakeholders
Manages multiple projects competing priorities timelines and stakeholder requests
May manage budgets contracts or relationships with external analytics research or data vendors

• Participates in the development and communication of procedures and practices including intake best practices and reporting standards

• Manages stakeholder relationships to understand consumer research needs and resolves issues as they arise

• May manage budgets or contracts for third parties

• Executes primary and secondary consumer research methodologies synthesizes and analyzes data and reports results to support a variety of functional areas

• Trains researchers provides feedback on research design or communication monitors workflows and resolves routine personnel issues. May supervise staff

• Communicates insights and recommendations to stakeholders through written reports and/or presentations and educates stakeholders on sound research practices

University Marketing

$50000-$65000 based on relevant experience

• Bachelors degree in marketing market research business communications statistics data analytics social sciences or a related field.
• A minimum of three (3) years of professional experience in marketing analytics data analytics market research consumer insights business intelligence or a closely related field.
• Experience collecting integrating analyzing and interpreting quantitative and qualitative data from multiple sources to support business marketing enrollment or organizational decision making.
• Experience developing dashboards reports data visualizations or presentations that translate complex information into actionable insights and recommendations.
• Experience evaluating performance metrics and identifying opportunities to optimize marketing effectiveness and organizational outcomes.
• Knowledge of research methodologies survey design data collection techniques and analytical best practices.
• Strong analytical critical thinking and problem-solving skills.
• Demonstrated ability to manage multiple projects priorities and deadlines simultaneously.
• Strong written verbal and presentation communication skills including the ability to communicate technical concepts to non-technical audiences.
• Demonstrated ability to work collaboratively with diverse stakeholders and cross-functional teams.

• Experience building or significantly expanding marketing analytics reporting research or business intelligence capabilities including developing new processes dashboards frameworks or measurement strategies.
• Experience partnering with stakeholders to translate business needs into analytics reporting and research solutions.
• Demonstrated ability to build collaborative relationships and serve as a trusted advisor across functional teams and organizational levels.
• Experience analyzing and optimizing marketing communications enrollment or audience engagement efforts using data and performance metrics.
• Experience with analytics visualization survey CRM or reporting platforms such as Google Analytics Looker Studio Tableau Power BI Qualtrics Slate Salesforce or similar tools.
• Experience conducting audience consumer or marketing research including surveys focus groups interviews competitive analysis or audience segmentation.
• Experience developing dashboards performance measurement frameworks and reporting standards.
• Experience supporting strategic planning marketing strategy development or organizational decision making through analytics and audience insights.
• Experience presenting analytics findings and strategic recommendations to leadership or executive stakeholders to inform decision making.
• Experience working in higher education enrollment management marketing communications or a similarly complex stakeholder environment.
• Experience managing research vendors consultants or third-party data resources.

Applications are submitted electronically.Please follow instructions found on the following UW-Eau Claire Website: You must create an account and login before you can apply. Please be sure you have included the following in PDF format:

• Cover letter
• Resume
• Names and contact information for three references.

To ensure consideration completed applications must be received by August 7 2026.

Note: Applicants must be legally authorized to work in the United States. We are unable to sponsor or transfer employment visas for this position.

Jay Edenborg
Director of University Marketing

UW-Eau Claire an institution of approximately 9000 students and 1200 faculty and staff is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad. We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity sustainability leadership and innovation. To learn more about UWEC visit .

The City of Eau Claire situated at the confluence of the Chippewa and Eau Claire rivers is at the center of a metropolitan area of approximately 100000 people located 90 miles east of Minneapolis/St. Paul. The area features beautiful parks and trails strong public schools a vibrant arts scene and local food culture and abundant recreational opportunities.

The university reserves the right to contact additional references with notice given to the candidates at an appropriate time in the process. Employment will require a background check. Employment will also require you and your references to answer questions regarding past conduct related to sexual violence and sexual harassment.

The Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in writing except that the identity of the successful candidate will be released. SeeWis. Stat. . 19.36(7).

The UW-Eau Claire Police Department is dedicated to maintaining a safe and secure environment for learning and working. Although crime at the University of Wisconsin-Eau Claire is limited the University Police want students faculty and staff to be aware of crime on campus and the area surrounding the campus. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal law that requires colleges and universities to disclose annual information about campus crime. VisitCampus Security and Fire Report. Also visit ourCampus Security Authority(CSA) policy.

UW is an Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy disability status as a protected veteran or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds perspectives and skills and encourage all qualified individuals to apply.