Manager, Web Marketing + UX
Job Location:
Seattle, WA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Title: Manager Web Marketing UX
Reports to: Senior Manager Digital Marketing
Department: Marketing
Supervises: Does not supervise staff
Work Schedule: 40 hours per week 5 days per week hybrid work eligible
Salary: $72000 - $82000
Position Summary
The Manager Web Marketing UX is a strategic and executional role on the Marketing team responsible for overseeing all aspects of MO. This role owns the intersection of content strategy user experience (UX) search engine optimization (SEO) experimentation and performance analysis ensuring the website serves as a high-performing accessible and brand-aligned digital destination. The Manager Web Marketing & UX develops and stewards a comprehensive web strategy maintains a forward-looking roadmap and partners cross-functionally to drive measurable impact across the full digital customer journey.
Essential Job Duties (other duties as assigned)
- Develop and execute a comprehensive web strategy aligned to organizational goals; maintain a quarterly roadmap and prioritization framework to guide team efforts and stakeholder expectations.
- Define and track KPIs/OKRs for site performance including conversion rate engagement traffic and promotional uptake; publish regular readouts and action plans to inform decision-making.
- Work cross-functionally with Marketing Curatorial Advancement Programs and Education teams to prioritize content creation featured products and partner placements.
- Experience managing and optimizing content within modern Content Management Systems (CMS) such as Webflow including page creation content organization SEO best practices responsive design and ongoing website maintenance.
- Experience working with digital platforms and integrations including CMS platforms CRM systems analytics tools that support seamless user experiences and data-driven decision-making
- Own and continuously improve the design and optimization of MOPOPs website and digital customer experience to be high quality accessible and aligned to customer needs
- Plan and facilitate UX research initiatives including focus groups and user surveys; synthesize findings into clear actionable reports and share insights with Marketing and cross-functional stakeholders
- Use qualitative and quantitative research findings to inform site improvements content decisions and prioritization of UX enhancements
- Author and edit HTML CSS and JavaScript as needed to achieve design and experience goals
- Configure products and ecommerce content for branded events tickets and retail products
- Research emerging technologies and trends in web design to innovate on MOPOPs digital platforms; support platform version and upgrade updates as needed
- Develop and maintain a proactive SEO strategy encompassing on-page optimization technical SEO and content recommendations
- Own and maintain Information Architecture (IA) ensuring intuitive site navigation clear content hierarchy and a logical structure that supports both user needs and search performance
- Monitor search performance and identify opportunities to grow organic visibility and qualified traffic to
- Own the A/B testing program end-to-end including tooling hypothesis pipeline and governance framework with a focus on funnel and conversion improvements
- Identify implement and evaluate testing protocols; share findings and learnings with stakeholders to build a culture of experimentation
- Collaborate with analytics partners to ensure complete and accurate tagging across the site; monitor dashboards identify issues and opportunities and drive continuous improvement
- Uphold and maintain security standards across including access controls platform hygiene and adherence to data privacy requirements; coordinate approvals with Legal and Policy stakeholders as needed
- Ensure the site meets accessibility (WCAG 2.1) and performance standards conducting regular audits and implementing improvements
- Create and deliver reports on web traffic conversion data SEO performance and digital campaign results
MOPOP Community
- Support our internal culture which inspires and empowers our staff to live our mission to its highest standards.
- Contribute to a consistent customer service standard across all departments.
- Work to ensure customer service is ingrained at the core of the team and is reflected outward to our guests and other staff.
Preferred/Desired Qualifications
- User Experience design background
- Proficiency in web markup including HTML CSS and experience with JavaScript (REACT etc.)
- Experience with analytic reporting platforms (e.g. Google Analytics MS Clarity Optimizely CrazyEgg Mixpanel Marketo MOZ)
- Expert in optimizing pages and assets for web using Adobe Photoshop (Illustrator InDesign a plus
- A customer-first mindset when approaching projects and campaigns (internal and external customers) using data to help inform the work (e.g. User behavior trends research)
- Solid understanding of digital advertising and using analytical tools to measure results
- Experience working with colleagues and teams across an organization to successfully collaborate on marketing initiatives. Ability to navigate diverse communication styles and engage diverse audiences
- Experience working directly with people from diverse racial ethnic and socioeconomic backgrounds
- Excellent project management skills
- Ability to work with all levels in an organization to drive clarity on goals long-term initiatives and special projects
- Bonus: Web development experience (junior or senior) in any additional programming languages including JavaScript (REACT NODE) C# Python etc.
- Bonus: Understanding of web services technologies such as REST APIs usage of JSON XML and how to leverage options
Benefits
This full-time position includes Medical/Vision insurance Dental insurance 3.08 hours of accrued Vacation per bi-weekly pay period Seattle Sick/Safe up to 8 Company Holidays paid throughout the year EAP 401k plan with vested match schedule once eligible and subsidized transportation benefits for Orca Pass or parking.
Why MOPOP
Were really glad youre thinking about joining the team at MOPOP! We believe pop culture is a universal language capable of building connections across a range of people no matter our differences in race religion gender age sexual orientation ability education socio-economic status ethnicity country of origin or any other characteristic that makes us who we are. For more than twenty years we have been showcasing how music film fashion video games sports and more spark those connections and create a lasting cultural impact.
MOPOP provides both a physical space and an emotional and intellectual opportunity for people from any background to explore find and build community and recognize their own creative potential. This applies not only to our guests but also to our staff be it in designing an educational program to engage the next generation of creators trying to reach a new audience with a marketing initiative preserving an artifact in our collection or providing excellent customer service to a visitor. If this sounds like something youd be into wed love to hear from you!
MOPOPs Mission and Commitment to Diversity Equity Inclusion and Accessibility
Our mission is to activate the world-shaping power of pop culture through participative experiences discovery and play. We believe pop culture connects us and that it is powerful complex alive and who we are. MOPOP is actively committed to ongoing learning in the areas of diversity equity inclusion and accessibility (DEIA). In partnership with our community we hope to also develop safe spaces for their application. This includes taking steps to continue increasing our awareness of institutional -isms as well as uncovering and undoing the ways they show up in museum culture. We recognize this is a process that requires intentionality energy and resources and we are developing a DEIA framework that can cultivate a work environment and museum experience that is truly welcoming for all.
We are committed to creating an inclusive and equitable workplace and we are proud to be an equal opportunity employer. We believe that having staff interns and volunteers with diverse backgrounds enables us to better meet our mission and encourage BIPOC women and LGBTQIA2S individuals to apply. We acknowledge that our work to build safe spaces and better systems for traditionally marginalized groups is ongoing and will require constant vigilance and expect all MOPOP employees to be part of our DEIA journey.
Please email if you need reasonable accommodations during the application or hiring process.
Dont meet every single requirement
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At MOPOP we are dedicated to building a diverse and inclusive workplace. If you are excited about a role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the candidate we are looking for!
Required Experience:
Manager
About Company
MOPOP is home to the worlds most immersive pop culture experiences, showcasing iconic moments in TV, rock n roll music, science fiction, and much more.
