Manager, Social Creator Marketing

Job Title: Manager Social & Creator Marketing

Location: Vernon Hills IL

Department: Marketing Star Brands Group

Reports To: Head of Brand Marketing Star Brands Group

Star Brands Group is building a categorydefining digitalfirst portfolio of home care brands led by The Pink Stuffone of the most recognized and fastestgrowing cleaning brands globallysupported by a highly engaged and rapidly expanding social community.

We are seeking a Manager Social & Creator Marketing to lead the execution and scaling of brandowned social channels in the US creator partnerships and affiliate marketing programs. This role is critical to driving growth through culturally relevant storytelling performancedriven social commerce and a disciplined dataled creator ecosystem. The position reports to the Global Head of The Pink Stuff Brand.

This role owns the endtoend development of creatorled brand storytelling and affiliate programs building a scalable and repeatable engine that drives brand relevance trial and conversion. A strong passion for social media creator culture and emerging digital trends is essential. The ideal candidate is highly active on social platforms and brings a deep understanding of what drives consumer engagement cultural relevance and measurable commercial impact.

Key Responsibilities

Social & Content Strategy

- Manage and scale brand-owned social channels with a focus on TikTok and Meta

- Own and execute the content calendar across trend-based product and conversion-driven content

- Identify and act on emerging trends viral moments and cultural opportunities in real time

- Create and publish content aligned with platform best practices and audience behaviors

- Partner with Brand and Creative teams to ensure consistency in voice tone and visual identity

Creator & Influencer Partnerships

- Build and manage a tiered creator ecosystem (UGC mid-tier top-tier partnerships)

- Lead outreach negotiation contracting and ongoing relationship management

- Establish a structured tiered approach to the creator network aligning roles KPIs and expectations across partners

- Develop long-term partnerships with high-value creators and brand ambassadors

- Oversee product seeding campaign activation and ongoing content output

Affiliate Marketing & Social Commerce

- Own the affiliate program end-to-endstrategy structure execution and optimization

- Define partner segmentation commission structures and incentive models

- Manage affiliate platforms (e.g. TikTok Shop Impact AWIN PartnerStack)

- Drive onboarding activation and ongoing engagement of affiliates and creators

- Optimize program performance to maximize revenue conversion and ROI

Performance Management & Optimization

- Track and analyze key metrics: engagement reach CTR conversion ROI and creator-level performance

- Continuously test content formats messaging deal structures and amplification strategies

- Translate insights into clear actions to scale high-performing content and partnerships

- Support paid amplification strategies in partnership with demand generation teams

Cross-Functional Leadership

- Partner with Brand eCommerce Sales and Demand Generation teams

- Align programs with launches promotions and retail priorities

- Support integrated go-to-market plans

Program & Process Development

- Build scalable systems for creator sourcing onboarding briefing and tracking

- Establish best practices for content and affiliate program execution

- Identify and implement tools and AI solutions to streamline workflows

Qualifications

- Bachelors degree in Marketing Business or related field

- 58 years experience in digital marketing social influencer or affiliate marketing

- Proven success building brands on TikTok and Meta

- Strong understanding of social commerce and affiliate models

- Strong analytical and data-driven decision-making capabilities

- Experience managing creator partnerships end-to-end

- Highly organized with strong communication skills

- Entrepreneurial mindset and ability to move quickly

Success Metrics

- Growth in followers engagement and reach

- Creator campaign performance and content output

- Affiliate-driven revenue and ROI

- Conversion and sales from social commerce initiatives

Why This Role Matters

This role supports Star Brands ambition to build a digital-first growth engine leveraging creator partnerships and social commerce to drive brand growth at scale.

Salary Target Range: $95000 - $120000 bonus eligible

From big benefits to small we take care of our associates! After 30 days of employment you will be eligible for a benefits package that includes medical dental life disability and business travel insurance flexible spending accounts EAP stock purchases and vacation/sick days/parental also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Rust-Oleum/Star Brands is an equal opportunity employer. Employment selection and related decisions are made without regard to sex race age disability religion national origin color or any other protected class.