Manager, Lifecycle Marketing

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM Digital & Lifecycle this role you will own the lifecycle and nurture strategy for our Employee Experience (EX) product family Freshservice ESM D42 Firehydrant and Freddy AI with a focus on our 501 employee Enterprise segment. Youll define the journey framework that connects paid and ABM touches lead the build-out of a multi-touch attribution model and manage a small team of specialists executing nurture programs across the full customer funnel. You bring deep experience building lifecycle programs in B2B/Enterprise SaaS and are comfortable operating in a matrixed org alongside ABM Digital Marketing Content Strategy Product and Sales.
 

What youll do at Freshworks:

• Own the lifecycle/nurture strategy and journey framework across the EX product family (Freshservice ESM D42 Firehydrant Freddy) aligned to Freshworks 501 Enterprise ICP and ABM tiering model
• Assign clear ownership across the teams active lifecycle program portfolio and hold the team accountable to each programs KPIs
• Lead the multi-touch attribution build-out for Lifecycle (first/middle/last-touch model) in partnership with Tooling/Analytics
• Manage and develop a Lifecycle Marketing team setting priorities across EX-wide and upmarket/whitespace nurture motions
• Own the strategy to nurture leads through to pipeline in partnership with ABM Digital Marketing Content Strategy and Sales
• Stand up and maintain budget and target tracking for the Lifecycle pod matching the rigor already in place for ABM and Virtual Events & Webinars
• Represent Lifecycle Marketing in cross-functional planning for expansion/cross-sell initiatives (e.g. D42/ITAM AI Attach CX-to-ITSM CX Renewal/Upsell) as those motions come online

Qualifications :

• 810 years of B2B marketing experience with significant time in lifecycle/nurture marketing at a global SaaS company
• Experience building or scaling lifecycle programs against an Enterprise ICP ideally with exposure to ABM-tiered account models
• Hands-on experience with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce) including scoring models triggers and data synchronization
• Working knowledge of multi-touch attribution models and marketing analytics
• People management experience or strong readiness to take on a first direct-report team
• Excellent cross-functional collaboration skills this role sits at the intersection of ABM Digital Content Product and Sales
• Familiarity with email deliverability segmentation and personalization best practices

Additional Information :

Were committed to building a workplace that reflects the diverse world we serve. At Freshworks youll find inclusive teams flexible thinking and opportunities to grow your career - while making work better for millions. 

If this sounds like a journey you want to be part of wed love to meet you. Lets build something refreshing together. 

Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our Downtown Boston MA office.

The annual base salary range for this position is $135000 - $165000 USD. This role is also eligible for a target bonus. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time