Manager, Integrated Marketing Campaigns

Role Overview

The Manager IntegratedMarketingCampaignsisresponsible forhelping build manage and optimize integrated B2B marketing campaigns across Fluences global marketing function. This role translates business priorities ABX strategy product and segment messaging and market needs into clear campaign plans executable motions and repeatable activation frameworks that support growth across regions.

You help lead the how of integrated campaign activation.You turn campaign strategy into coordinated execution across channels teams systems and markets. You bring structure to campaign briefs timelines stakeholder inputs launch readiness performance reviews and optimizationloopsso campaigns are activated consistently and effectively.

This role sits within the Global Marketing organization and partners closely with Portfolio Marketing Markets Corporate CommunicationsRevOps Sales / BDR teams and agencies. Success is measured by the ability to turn strategy into coordinated campaign execution enable market teams with practical frameworks and guidance and help campaigns contribute to engagement pipeline and revenue outcomes.

Key Responsibilities

Campaign Strategy & Program Support

• Support the development of integrated campaign strategiesobjectives target audiences messaging priorities channel mix sequencing and success definitions.

• Translate global marketing priorities ABX plays segment narratives launches and thought leadership themes into campaign plans that are clear structured and executable.

• Develop or support campaign briefs and program definitions including businessobjective audience funnel stage content requirements activation plan timeline ownership and KPIs.

• Partner with Portfolio Marketing to ensure campaigns are grounded in approved messaging customer needs proof points and differentiated value propositions.

Campaign Program Management

• Lead the end-to-end coordination of assigned integrated campaigns and programs

• Manage campaign calendars milestones dependencies stakeholder reviews action trackers and launch readiness checklists to keep cross-functional work moving.

• Coordinate campaign execution across digital paid media lifecycle / nurture web content partner and account-based motions.

Campaign Process Governance & Operations

• Support campaign- and program-level processes including intake prioritization classification planning review approval activation measurement and retrospectives.

• Document and improve the campaign developmentprocessso it is repeatable scalable and easy for global and market teams to follow.

• Identifyprocess gaps unclear handoffs orexecutionbottlenecks and recommend practical ways to improve speed consistency and accountability.

Global-to-Market Enablement

• Create templates playbooks campaign kits readiness guidance and how-to materials that help markets activate global campaigns efficiently

• Help ensure the right teams are engaged at the right moments: discovery design validation activation measurement and learning.

• Supportglobal / marketoperating model by clarifying decision points review windows input needs and ownership boundaries across Markets PMMandCorp Comms

• Collect market feedback sales input and campaign learnings to improve future campaign strategy content targeting and activation quality.

Performance & Optimization

• Createcampaign measurement plansand performance readouts that connect activity toimpact includingaccount engagement leads / MQAs pipeline influence and optimization opportunities.

• Partner withRevOpsOrchestrationand market teams to ensure campaigns are built with clear KPIs reporting inputs and learning loops from the start.

• Use campaign performance and stakeholder feedback to recommend audience refinements creative refreshes nurture improvements channel adjustments and future investment decisions.

Qualifications& Experience

• 58 years of experience in integrated marketing campaign management demand generation lifecycle marketing ABM / ABX or related B2B marketing roles.

• Experience developing campaign briefs campaign plans nurture programs playbooks activation calendars andlaunchreadiness materials.

• Experience managing multi-channel B2B campaigns across digital paid media email / nurture content events and account-based motions.

• Strong project management and stakeholder management skills with the ability to manage timelines dependencies reviews and deliverables across matrixed teams.

• Strong working familiarity with Salesforce and CRM concepts plus marketing automation or campaign activation platforms such as HubSpot Salesforce Marketing Cloud Account Engagement Marketo EloquaDemandbase or similar tools.

• Excellent written and verbal communication skills with the ability to simplify complex inputs into clear campaign direction and actionable next steps.

Preferred

• Experience in energy infrastructure industrial technology SaaS clean tech or other complex B2B markets with long sales cycles and multi-stakeholder buying groups.

• Experience supporting global-to-regional marketing operating models including campaign localization sales alignment and market feedback loops.

• Familiarity with campaign taxonomy lifecycle stages campaign hierarchy lead / account handoffs attribution and dashboard requirements.

• Experience working with agencies or external partners for creative development paid activation ABX orchestration content production localization or campaign execution.