Manager, Flagship Event Content Management

If youre energized by shaping the stories customers experience on ServiceNows biggest stages thrive in highly matrixed environments and know how to balance strategy storytelling and operational excellence this role was built for you. 

Role Overview 

Own content planning and delivery for ServiceNows flagship events including the AI Summit series and Knowledge. This role is accountable for whether the content is right: aligned to the current platform narrative appropriate to the audience and consistent across regions and formats. It owns the content standard across these moments ensuring sessions connect to the broader platform story and deliver a cohesive experience regardless of region audience or format. Subject matter expertise sits with Product and Solutions Marketing content leads; this role ensures the sum of their work reads as one program. It also leads high-visibility special projects that shape how the team operates.  

This role sits within Product and Solutions Marketing and partners closely with Strategic Events Field Marketing Brand Communications and other cross-functional teams in a highly matrixed environment. Success requires influencing stakeholders driving alignment and maintaining quality standards without direct authority.  

This is an individual contributor role reporting to the Director Flagship Programs.  

Why This Role Matters 

ServiceNows flagship events are where strategy becomes reality. They are the moments when customers prospects partners analysts and employees experience the power of the platform firsthand. 

This role serves as the steward of that experience ensuring content across Knowledge AI Summits and future flagship programs tells one connected story. By bringing together narrative strategy content governance and operational rigor this role directly influences how the market understands ServiceNows platform innovations and vision at scale. 

Key Responsibilities 

Event Content Strategy & Portfolio Management (25%) 

• Own the end-to-end content strategy and portfolio for AI Summits Knowledge and flagship event experiences ensuring content priorities support business objectives audience needs and event outcomes. 

• Manage the governed Product and Solutions event content catalog including versioning refresh cycles approvals and distribution for field marketing and regional stakeholders.  

• Partner with regional stakeholders to ensure content meets local market needs without fragmenting the global story.  

• Drive speaker planning identification enablement and content readiness activities in partnership with Product & Solutions Marketing event teams and executive stakeholders. 

• Maintain a consolidated view of content readiness and proactively surface risks before they impact delivery.  

• Maintain a holistic view of flagship event content across products solutions industries and executive priorities to ensure a balanced connected customer experience.  

• Connect event content planning to broader product launches marketing campaigns and corporate narrative priorities ensuring flagship programs reinforce ServiceNows strategic business objectives. 

• Advocate for audience relevance and customer value ensuring content experiences are tailored to target audiences while maintaining narrative consistency. 

Narrative Stewardship & Content Governance (25%) 

• Identify content gaps overlap and fragmentation across portfolios and recommend solutions that improve audience understanding and business impact. 

• Establish content governance standards and decision frameworks that balance stakeholder needs with narrative consistency quality standards and audience relevance. 

• Partner with senior Product and Solutions Marketing leaders executives and content stakeholders to align event content priorities with strategic business objectives and executive communications needs. 

Expo & Experiential Content (20%) 

• Own strategy messaging and content delivery for expo demos demo headers signage and story pods (not demo development technical implementation or vendor management). 

• Partner with product and solution leads and expo program owners to ensure consistent storytelling across experiences and zones.  

Program Insights Communication and Continuous Improvement (15%) 

• Run retrospectives surveys and feedback programs across major events and translate findings into actionable improvements.  

• Develop frameworks dashboards reporting and planning tools that improve decision-making and program execution.  

• Establish operating rhythms decision frameworks status reporting and governance mechanisms that reduce fragmentation and rework.  

• Produce executive-ready updates recommendations and decision-support materials.  

• Leverage AI to accelerate content planning readiness reviews audience analysis executive reporting and post-event insights.  

• Identify opportunities to modernize content operations through AI-enabled workflows automation and scalable governance frameworks that reduce manual effort and improve content quality. 

Special Projects (15%) 

• Lead high-visibility cross-functional initiatives assigned by the Sr. Director including governance programs new event formats executive deliverables and operational improvements.  

• Create structure alignment and momentum working with ambiguity and under compressed timelines.  

Qualifications :

What Makes Someone Successful Here 

• Editorial judgment. Evaluates content against audience narrative and business priorities not just completion status. Can provide constructive feedback and influence content quality across stakeholders. 

• Content governance mindset. Balances stakeholder needs with the responsibility to maintain narrative consistency quality standards and audience relevance. 

• AI proficiency. Uses AI tools to accelerate planning analysis content development and operational execution.  

• Comfort with ambiguity. Creates clarity structure and progress where there are unknowns.  

• Raises the bar. Continuously improves programs processes and outputs rather than simply managing them.  

• Influence without authority. Builds trust alignment and drives positive outcomes across senior stakeholders in a matrixed environment. 

• Systems content programs stakeholders and business priorities into a cohesive experience. Anticipates downstream impacts and identifies opportunities to improve consistency scale and effectiveness across flagship programs. 

• Builder Mentality. Creates scalable frameworks that reduce chaos and increase quality. Enjoys bringing structure to ambiguity and establishing repeatable ways of working that improve with every event. 

For positions in this location we offer a base pay of $137700 - $215150 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs.

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity  veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time