Manager, Brand Strategy
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
What took you so long! Weve been waiting for you. Yep you read that right. We are looking for you to bring your authentic self to work every day because we know that its not what you do that makes you different; its how you do it that makes you truly unique. And were not just saying it our people think that toohelping us to be named an Ad Age Best Place to Work in 2022.
We know you are not your resume; we understand you are not your work and we respect that you are so much more than a job description. You are you.
Were interested in youare you interested in us Keep reading and let us know.
At Razorfish Health we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science technology and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today creating a healthier tomorrow.
We support that promise with 300employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs PharmDs or PhDs and 5 of the top 8 pharma companies on our roster.
THE ROLE
A new role within Brand Strategy exists for a manager-level strategist who can help our agency and brand teams demonstrate a deeper understanding of customers (whether HCP or consumer) through retrieval and analysis of quantitative and qualitative data on insights media usage treatment and lifestyle habits prescribing referring and general health behaviors and then translate those experiences into strategic recommendations for ourclients..
ABOUTTHEBRAND STRATEGYTEAM
Brand Strategy: This is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them where they go for information how they react to communications what the journey is that leads them to prescribe recommend ask for or purchase a product and continue doing so over the long term. Brand Strategy is the voice of the customer within the agency. The Brand Strategy team is expected to use this knowledge to create short and long-term strategies for how those target audiences and our clients brands can best interact.
Create and evaluate HCP and consumer research both qual quant andidentifyand extract interesting patterns from relevant data
Utilize research learnings to develop insights about are target audiences that will inform Creative Briefs and short and long-term brand strategy
Help lead in the development and creation of Creative Briefs and oversee the strategic pull-through of the work
Help lead in the creation and facilitation of workshops
Create clear and strategic presentations
Understand how our targets interact with the media universe and leverage that into our HCP or consumer strategy
Work with other Brand Strategists to develop comprehensive picture of targetbehavior
Great interpersonal skills
Superb and persuasive communications skills both written and verbal
Adept at storytelling and presenting
Able to simplify and clarify complex concepts
Excellent analytical skills
Collaborative approach
Creative thinker
3-6 years of relevant work experience strategy research or relevant agency/product experience (degree in social sciences preferred but notrequired)
Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Manager
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
