Manager, Brand Planning & Operations

BRAND PLANNING

Responsible for managing the brand planning process supporting teams in bringing together strategies and insights from each of the brand functions into a cohesive clear and concise story for all annual planning deliverables aligned with the organizations overall goals

Provide structure and guidance to the Brand leadership team setting clear expectations for deliverables and creating an environment that fosters innovation

Support in identifying consumer and business opportunities across brand marketing and provide recommendations rooted in qualitative and quantitative analysis to drive action amongst all brand pillars

Manage organizational changes effectively ensuring the company adapts to new opportunities and challenges

Leverage synthesized market research consumer insights brand health metrics company analytics and progress reports to drive the development of the annual business plan and mid to long-term strategy

Lead Cross Functional Team meetings across Brand to align on major business initiatives in year pivots and forward-looking go to market strategy

Own brand standards development documentation and enforcement across Product Marketing Shopper Marketing Initiatives Point-of-Sale Advertising and Student & Field marketing

Drive continuous improvement in our planning processes and tools leveraging technology and automation where possible

BRAND OPERATIONS REPORTING & DOCUMENTATION

Support strategic decision making by analyzing key data presenting insights to leadership for actionable outcome

Facilitate business case opportunity process across Brand

Provide regular updates on project status to senior management identifying risks and proposing solutions when necessary

Develop and own ongoing reporting process and tools to communicate holistic Brand Marketing results learnings and best practices

Identify opportunities in and improve upon the Brand teams critical processes platforms and ways of working

Deliver ad hoc analysis against tight deadlines as defined by Brand Marketing leadership

Remain current on consumer social industry and business insights and trends that may have an impact on Red Bulls growth

Assist with the ideation / creation/development of needed materials (pitch decks updates reports).

Lead & drive main reporting projects (quarterly updates all hands-meetings content country visits) narrative & story

Lead ongoing development management and share-out of cross functional competitive analysis that monitors industry trends and competitive activity to ensure we stay at the forefront

STRATEGIC PROJECT MANAGEMENT

Own and manage annual business planning timelines tools and processes across the RBNA Brand Marketing team ensuring alignment with National Regional and Global stakeholders

Accountable for successful Region Brand Marketing planning process and delivery ensuring cross functional deliverable timelines are met and local plans deliver on the National Brand Marketing strategy and direction

Develop a comprehensive calendar of key meetings across Regional National and Global teams that ultimately deliver on cross-marketing business objectives

Own the strategy research development and cross-functional roll out of a project management platform designed to simplify processes improve execution and support long-term business outcomes.

TRAINING

Plan the training calendar and content for the Brand Marketing teams (Regional National and Field)

Lead and coordinate Red Bull brand onboarding trainings

Research additional trainings education products and external speakers to offer to the different teams based on knowledge needs and trends

Qualifications :

• Minimum 6 years-experience working within Consumer-Packaged Goods (CPG) environment
• Exceptional networking and communication skills including presentation and facilitation abilities
• Demonstrated success leading complex cross-functional planning processes and managing multiple large-scale initiatives involving executive stakeholders
• Exceptional organizational skills with the ability to manage multiple complex workstreams maintain outstanding attention to detail and consistently deliver under tight deadlines
• Highly proactive with a strong bias toward action excellent judgment and the ability to anticipate needs prioritize effectively and escalate issues appropriately
• Ability to influence without direct authority
• Outstanding written communication with the ability to distill complex information into clear executive narratives
• A strategic future-focused mindset paired with a passion for hands-on tasks to execute
• Curious and questioning outlook wants to understand the business to find improvement efficiencies and synergies
• Clear and proven ability to develop and implement successful marketing strategies that support business objectives
• Excellent analytical and problem-solving skills leveraging data to support business solutions
• Ability to rapidly assess and succinctly summarize the current landscape/process flow and market opportunities
• Develop a strong working knowledge of all departments to effectively support teams on cross-functional initiatives and shared projects
• Ability to connect and work with as well as through people as fully trusted team-player
• Advanced proficiency with Microsoft Office (particularly PowerPoint and Excel) project management platforms (Asana Monday Smartsheet Jira or similar) collaboration tools and AI-enabled productivity solutions

Additional Information :

The base salary range for this position is $85360 - 128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time